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A/B testing on product pages increased the Add to Cart rates by 18.2%

Marketview Liquor


Marketview Liquor started an online store to expand their business in 2007 and are now a well recognized company in the wine and liquor industry.

The Challenge

Conversion rates were bottlenecked around the product pages as users advanced through the buying funnel. Find out how through testing Marketview Liquor managed to increase their add to cart rates.

Summary of results

A tight finish between variations 1 & 2; Variation 1 increased the add to cart rate by 18.2%; Variation 2 increased the add to cart rate by 16.9%; Both successful variations achieved a 99% statistical relevance;

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