Using web personalization led to an increase of 67% of the add-to-cart rate



MeliMelo is one of the leading brands of fashion and jewelry in Romania with over 30 retail outlets and a popular online store.

The Challenge

Client needed to significantly boost conversion rates on their website as company’s retail sales exceeded online sales. Find out how MeliMelo managed to convert their retail visistors into online shoppers.

Summary of results

An increase of 67.61% in shopping cart entries; A significantly lowered bounce rate; A 97% statistical relevance;

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