App downloads increased by 60% for mobile, using a web personalization



OLX Romania is an online retailer with an average of more than 30 million monthly visits and is a leader in classified ads allowing users to sell and buy a diverse range of products at the best prices according to their city or region.

The Challenge

OLX had struggles with moving web users to their mobile app. The client needed a solution on how to inform their visitors about the OLX app and encourage them to install it. Find out how a customized experience led to an increase in the rates of app download.

Summary of results

Downloading rates increased by 60% for the mobile app; Over 99% statistical relevance achieved;

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