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Cart Page Success – Orange® Romania and Omniconvert

Telecommunication

Orange is one of the most important telecommunications operators in the world, with sales of 42.3 billion euros in 2021 and 142,000 employees worldwide. The Orange Group is a leading provider of global IT and telecommunications services for multinational companies under the Orange Business Services brand.

The Challenge

Improving the Cart Page to motivate users to proceed to the checkout page and complete more purchases across all devices.

Summary of results

7.65% increase in Conversion Rate 11.53% increase in Revenue/user Achieved by testing an urgency statement on the cart page

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