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Badge Experiment – AliveCor | Kardia & Omniconvert

Healthcare

AliveCor is a pioneering brand at the forefront of digital health technology. Renowned for its innovative solutions, AliveCor specializes in developing portable electrocardiogram (ECG) devices that empower individuals to monitor their heart health easily.

The Challenge

Promoting AliveCor’s freshly launched single lead device KardiaMobile Card, via their website, without hurting the sales of the other two devices.

Summary of results

25.17% increase in Conversion Rate 29.58% increase in Revenue/user Achieved by testing a highlighting badge.

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