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Overlay Experiment – AliveCor | Kardia & Omniconvert

Healthcare

AliveCor is a pioneering brand at the forefront of digital health technology. Renowned for its innovative solutions, AliveCor specializes in developing portable electrocardiogram (ECG) devices that empower individuals to monitor their heart health easily.

The Challenge

Drive more sales on their online store, while also growing AliveCor’s email subscribers list in the process. Our task was to find the best way of achieving both these goals at the same time, without damaging the desktop user experience.

Summary of results

16.74% increase in Conversion Rate 12.98% increase in Revenue/user Achieved by testing a lead collection overlay with a discount.

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