An exit personalization increased the revenue by 26% in a two week period


Electronic Manufacturing

Samsung is a globally recognized brand with its activities and development renowned for their electronic devices. They are one of the world leaders in the smartphone sector.

The Challenge

Samsung was introducing the brand new Samsung Galaxy S6 to the smartphone market. Find out how a personalization increased customer purchases in a two week period.

Summary of results

An additional 26% increase of revenue; 2% of those that saw the creative made a purchase within 2 weeks; The creative had a 7.6% click through rate (CTR); 60% of visitors further stayed on the website instead of leaving;

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