An exit personalization increased the revenue by 26% in a two week period


Electronic Manufacturing

Samsung is a globally recognized brand with its activities and development renowned for its electronic devices. They are one of the world leaders in the smartphone sector.

The Challenge

The company needed a solution to increase the time spent on-site during the launch of their brand new Samsung Galaxy S6 to the smartphone market. Find out how customer purchases were increased in a period of two weeks through personalization.

Summary of results

26% incremental revenue; 2% conversion rate for users exposed to the personalization; 7.6% CTR; 60% of the visitors gave up their exit intent

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