Retention
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Retention
Acquisition matters. But retention matters more. Understand, monitor & nurture the best customers.
An exit personalization increased the revenue by 26% in a two week period
Samsung
Electronic Manufacturing
Samsung is a globally recognized brand with its activities and development renowned for its electronic devices. They are one of the world leaders in the smartphone sector.
The Challenge
The company needed a solution to increase the time spent on-site during the launch of their brand new Samsung Galaxy S6 to the smartphone market. Find out how customer purchases were increased in a period of two weeks through personalization.
Summary of results
26% incremental revenue;
2% conversion rate for users exposed to the personalization;
7.6% CTR;
60% of the visitors gave up their exit intent
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