A/B testing increased leads by 30% from adjusting message copy in a contact form



Telekom Romania is a part of the Deutsche Telekom brand, and one of the biggest providers of products such as digital communication devices, phone services, mobile plans and TV/ internet plans.

The Challenge

Telekon saw the need to improve user experience and how visitors interacted with their products. Find out where and how they used testing as a tool to optimize and increase the number of generated leads.

Summary of results

Additional increase of 38.89% in lead rate; Increase of 30% leads with the new contact form; Statistical relevance of 99.93% achieved on main goals;

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