The effective tweaker: 45% more applications with A/B testing on CTA button and copy

The University of London


The University of London established an international program for first class online education for students all around the world.

The Challenge

There was a need to create a better converting course page and increase student applications online. Find out how we achieved an increase of 45% in online applications.

Summary of results

An increase of 45.26% in applications; CTA’s below were 4.21% more effective in applications; Click through rate uplift of 15.68% across main goals; Statistical relevance achieved with 99% validation;

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