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Learn how A/B testing a Reassurance Message resulted in a 25.18% uplift in conversion rates



Tripsta is a leading provider, recognized for their services in the travel industry. They have over a million global travelers per year and cater to 45 languages for destinations all over the world.

The Challenge

Conversion rates were staggering on the Tripsta website and the company needed ideas on how to encourage more visitors to convert. Find out how testing one hypothesis increased their revenue and conversion rates.

Summary of results

+25.18% lift in conversion rate; +26,55% lift in revenue; Over 95% statistical relevance achieved;

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