Price filter personalizations resulted in an increase of 66.75% in revenue for WatchShop
WatchShop is a leading online retailer selling quality brand watches such as Tissot, Casio, Fossil, Citizen, Sekonda, and Accurist. Their online store ships all over the EU and have a strong social media outreach.
A few methods of research revealed that there was a segment of potential customers with high value to the business that were not converting
Summary of results
An increase of 74.51% in conversion rates;
A combined revenue increase of 66.75% in tested brands;
An uplift of 81.52% on revenue per visitor;
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