Whoever gives more value to the customers wins.
Valentin thinks he’ll be a lifetime fan of the customer lifetime concept.
Join Valentin Radu & Lucy Heskins on the next session of the CVO Live.
They will be discussing the bigger picture and why using Jobs to be done is effective in connecting your products with customers.
We don’t buy things at random, we hire – and fire – products to make progress in life. Compared with buyer persona, the Jobs to be done gives you much more insights on the reason why someone would buy your products.
And even more, you know what’s important or what’s holding them back.
During the session Lucy will talk about how to apply Jobs to be done in marketing while also sharing examples from her experience.
About Lucy Heskins
Lucy works with startups and marketing teams to help create products customers want to buy. She’s the director of Oh Blimey, a resource for early-stage startups, and has worked in both product and marketing roles within the B2B SaaS, services, and marketplace space.