When Jordan West was 23, he decided to buy a Taco Del Mar restaurant… He knew he had made a huge mistake at 2pm the first day when only 3 customers had walked in… (and two of them were his parents).
For 5 years, Jordan worked hard to grow sales every way he could think of and in the end, tripled their revenue which still didn’t seem to matter on the profit side. (He lost a lot of money.) The one thing that Jordan seemed to be the best at in the restaurant endeavour was the marketing and getting people in the door.
Fast forward to 2014 when his wonderful wife Carmen (his better half) started a modest baby clothing line and was selling at craft markets. He asked if he could test running a few ads on Facebook… and the rest is history. Jordan learned every up and coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!
Over the years he has realized what he’s good at and what he’s not. What he’s good at… Marketing and helping others scale their businesses. Which leads him to now. In 2019 they started the podcast “secrets to scaling your e-commerce brand” which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.