Omniconvert vs Optimizely
Omniconvert’s Explore and Optimizely are great for A/B testing, but Omniconvert offers unmatched segmentation and personalization possibilities at an affordable price.
Ready to Try Omniconvert?
We’ll fast-track your move from staging to production
Try out Omniconvert ExploreFinally, You Can Improve Your Pages to Maximize Conversions Without Breaking the Bank
Budget-Friendly Plans
While Omniconvert is a full-featured tool, our pricing options are more affordable than Optimizely’s offer.
No Binding Contracts
If, for whatever reason, you decide to stop working with us, you can just do so. We won’t ask you to pay any penalty fees, no grace period, no strings attached.
Superior Customer Support
Fantastic, quick, competent, and personal customer support to help you get the most out of Explore. You can always count on having all your questions answered by humans - not an AI.
Feature Comparison
Basics
| Feature | Omniconvert | Optimizely |
|---|---|---|
| Free Trial | ✓ | ✓ |
| Easy to Setup | ✓ | ✓ |
WYSIWYG Editing
| Feature | Omniconvert | Optimizely |
|---|---|---|
| WYSIWYG Editor | ✓ | ✓ |
| Chrome Extension | ✓ | ✓ |
Testing and Experimentation
| Feature | Omniconvert | Optimizely |
|---|---|---|
| A/B Testing | ✓ | ✓ |
| Multivariate Testing | ✗ | ✓ |
| Split Testing | ✓ | ✓ |
| Server Side Testing | ✗ | ✓ |
| Mobile App Testing | ✗ | ✓ |
Overlay and Trigger Features
| Feature | Omniconvert | Optimizely |
|---|---|---|
| Ready to Use Overlays | ✓ | ✓ |
| Multiple Overlay Formats | ✓ | ✓ |
| On-Exit, On-Load, On-Scroll Triggers | ✓ | ✓ |
| OnPage Variables | ✓ | ✓ |
| Frequency Capping | ✓ | ✓ |
Survey and Personalization
| Feature | Omniconvert | Optimizely |
|---|---|---|
| Surveys | ✓ | ✓ |
| Logic Branching for Surveys | ✓ | ✓ |
| Personalization | ✓ | ✓ |
| Dynamic Text Replacement | ✓ | ✓ |
Analytics and Tracking
| Feature | Omniconvert | Optimizely |
|---|---|---|
| Statistical Significance Calculator | ✓ | ✓ |
| Bayesian Statistics | ✓ | ✓ |
| Frequentist Statistics | ✓ | ✓ |
| Automatic Goal Tracking | ✓ | ✓ |
| Customer Lifetime Value (CLV) tracking | ✗ | ✓ |
| Net Promoter Score (NPS) tracking | ✓ | ✓ |
| E-commerce Cohort Analysis | ✓ Our eCommerce & Analytics, Omniconvert Reveal offers companies the capacity to run Cohort analysis, besides many other important customer analytics reports. | ✓ |
Targeting and Segmentation
| Feature | Omniconvert | Optimizely |
|---|---|---|
| General Targeting | ✓ | ✓ |
| Behavioral Targeting | ✓ | ✓ |
| Location Segmentation | ✓ | ✓ |
| Weather Segmentation | ✓ | ✓ |
| Cookie Segmentation | ✓ | ✓ |
| IP Address Targeting | ✓ | ✓ |
| Segment Based On Survey Response | ✓ | ✓ |
Integrations
| Feature | Omniconvert | Optimizely |
|---|---|---|
| Google Analytics Integration | ✓ | ✓ |
| GA4 Integration (Data Exchange) | ✓ | ✓ |
| Heatmaps Integration | ✓ | ✓ |
| Shopify Integration | ✓ | ✓ |
| BigQuery Integration | ✗ | ✓ |
| Facebook Ads RFM Audience Integration | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads. | ✗ |
| Google Ads RFM Audience Integration | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads. | ✗ |
| E-Commerce RFM Segmentation | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then used to run AB tests, surveys, or personalization experiments in Explore. | ✓ |
Other Features
| Feature | Omniconvert | Optimizely |
|---|---|---|
| Customer Support | ✓ | ✓ |
| Unlimited Subaccounts | ✓ | ✓ |
| Data Export/Import | ✓ | ✓ |
Concierge Services
| Feature | Omniconvert | Optimizely |
|---|---|---|
| Data Audit & UI/UX Audit | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Prioritized list of action points | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Planning (create a testing roadmap) | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Setup & launch at least 2 A/B tests/month | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| In-depth reporting and suggested actions | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Dedicated person for communication | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
Support Services
| Feature | Omniconvert | Optimizely |
|---|---|---|
| 60 min 1-on-1 Onboarding | ✓ | ✗ |
| Professional Support | ✓ | ✗ |
Join the Ranks of Best-in-Class Companies That Trust Us
Let us show you around Explore and decide for yourself if migrating from Optimizely will be a right fit for your business – no strings attached.
Omniconvert's Story in Numbers
Experiments
>53K
with high impact in the conversion rate
Websites
>21K
Trust us to bring them results
Annual Client Retention Rate
97%
since 2013
Omniconvert vs Optimizely Pricing
Figuring out Optimizely’s pricing can be a bit tricky, as this information isn’t public on their website.
However, using information gathered from business & software review websites, we can deduce that Optimizely is an Enterprise-focused company.
The same reviews state that anything below the Web Enterprise for Optimizely comes with some limitations.
Integrations are a bit restricted, and key features like Multivariate tests and behavioral targeting might be off the table.
Unfortunately, if you’re looking to push the boundaries of innovative testing, you might find the lower-tier plans somewhat constraining.
While Optimizely doesn’t publicly share their prices, insight info gathered by Splitbase tells us the starting price for the smallest Optimizely plan is $36.000 annually and can escalate to over $200.000 per year.
With Omniconvert, on the other side, you pay what you test, starting from $3.276/year.
Our pricing plans begin from 50k tested views/month, and you can upgrade anytime.
You won’t be forced to pay exorbitant sums of money for features you don’t need. We’re here to democratize experimentation and believe money shouldn’t be a gatekeeper to A/B testing.
Top Companies Work With the Best A/B Testing Tool
Jordan Cram, Alivecor
Customer since 2020
“Omniconvert’s team always does a great job! They’re creative, resourceful and have great solutions to website development and testing. I would recommend their team to anyone looking to optimize, buil...
“Omniconvert’s team always does a great job! They’re creative, resourceful and have great solutions to website development and testing. I would recommend their team to anyone looking to optimize, build and perfect consumer behavior online.”
Susie Marino, USA Today Network
The support team is so helpful and friendly which is very important. Raluca, Georgiana, and the whole team helped us every step of the way to double our leads. The platform has a ton of capabilities t...
The support team is so helpful and friendly which is very important. Raluca, Georgiana, and the whole team helped us every step of the way to double our leads. The platform has a ton of capabilities to do very advanced testing, reporting, optimizations... I'm a customer based in the US and the time difference or geographical differences have never been an issue, either. You can tell the service model and the platform is built out with the goal of truly wanting you to succeed in mind. They also have a ton of integration options from Marketo to Zapier to Analytics, etc etc it's a very extensive and impressive list.
Alina Moldovan, Auchan Retail
I have been working with the Omniconver tool for almost 10 years. We used Explore both to increase the conversion rate and to personalize the consumer experience. A/B testing helped us visibly increas...
I have been working with the Omniconver tool for almost 10 years. We used Explore both to increase the conversion rate and to personalize the consumer experience. A/B testing helped us visibly increase CTR and CR and allowed us to confidently make data-based decisions. Customizing and targeting the customer experience, from dynamically changing site content to custom pop-ups, has significantly improved user engagement. To all this we have added On-Site Surveys for the understanding of our customers, visitors and potentials. Throughout the learning process and beyond, whenever we had questions or needed assistance, the support team was prompt and helpful and went above and beyond to make sure we got the most out of the tool.
Unlike Optimizely, We Provide Constant Updates so You Get an Intuitive and Useful Tool for A/B Testing and More
Ongoing Improvements
We’re committed to continuously improving Omniconvert Explore, with a clear openness to user feature requests. Explore is constantly evolving and we’re adding more functionality to the tool. This way, we offer you a reliable and up-to-date experience.
Affordable and Customer-Centric Tool
Larger competitors like Optimizely are heavily focused on acquiring enterprise-level companies. At Omniconvert, we have a small but dedicated team focused on your success, not just the bottom line. This way, we offer you a reliable and up-to-date experience.
Easy to Learn
The main issue with an enterprise-level such as Optimizely lies in its slow learning curve. For Explore, we used our practical eComm knowledge to build a fast and intuitive solution for your company. Finally, our Customer Success team is always willing to jump in on a call and help you with any issues.
Discover Explore - the Straightforward Testing Tool
Watch the short video and see how Explore helps you capitalize on the Full CRO Spectrum: A/B Testing, Personalization, Surveys, Overlays, and Beyond
Results Our Clients Achieved With Omniconvert
+20% in leads +60% CTR after A/b Testing to identify a better converting landing page.
+16.5% Add to Cart Rate +27.9% in conversion rates +15.41% revenue increase after testing one hypothesis across three sister sites in different countries.
+200 ideas generated from the audits. The tests generated conversion rate increases between 8% and even 33% for hypothesis.
6.27% increase in website revenue after 14 months of testing with a 39.13% win rate.
Get in touch for a 30-minute call, where one of our specialists will show you the tool, discuss your specific needs, then help you start your migration process.