Growth is not an accident.

It's the consequence of

Acquiring customers is more expensive than ever

Since 2013, Facebook CPC has grown 8 times, while retail eCommerce sales worldwide have increased by 158%.

In the current landscape, competition is brutal and customer acquisition costs are going up. This makes it harder and harder to acquire new customers.

The higher the revenue, the higher the focus on customer retention

More than 50% of the companies with annual revenue of at least 11M$ either dedicate budget to retention or include retention in their marketing budgets

Did you know that acquiring a customer typically costs around 6-7 times more than retaining one?

That’s why building your Customer Retention strategy is a key factor that will influence your growth… and your survival in the highly competitive eCommerce industry.

And that is why we built REVEAL.

Your Customer Intelligence Platform.


  • Who's your ideal customer profile
  • What made them buy from you
  • How often do they buy from you
  • What made them stop buying from you
  • Which are the most important brands, categories, customers
  • Buying patterns & anomalies


  • The retention rate
  • The lifetime value
  • The customers that matter with RFM Segmentation
  • Cohorts of your best customers
  • VoC: Customer effort, Customer Satisfaction, NPS
  • The most profitable segments of customers


  • Personalize their experience on website, email etc.
  • Prioritize the ones who matter most
  • Solve their problems faster

Empower your Growth Team

with unified insights about your customers behaviour.

REVEAL is your partner in understanding your customers. 

REVEAL will deliver automated insights into your customers’ buying behavior to empower your eCommerce business. You will no longer need to spend time and resources to dig into your own data because once installed, REVEAL will be able to give the most important Customer Retention metrics:

  • RFM segmentation
  • NPS Score Monitoring
  • Buying Behaviour
  • Ongoing Personalization


Customer-centric organizations understand the unique problems and expectations of their customers as well as the context of those needs.

Knowing your customers is the first and most important step towards a customer-centric mindset and building your Customer Retention strategy.

The Business Analytics section will give you clarity on the growth or anomalies that happen within your Shop transforming your raw data into actionable insights.

Your customers are different. They have different needs, expectations and buying behaviors.

Buying behavior is one of the most important indicators of future repeat purchases and customer loyalty. Buying behavior is also a key indicator of your customer lifetime value.

What are your customers’ buying behaviors?

From Soulmates to Ex-Lovers, discover which Customer Segment is most valuable to your shop using REVEAL`S RFM Segmentation module.

RFM Segmentation stands for recency, frequency, monetary value. It is used to create customer segments based on buying behaviors. By knowing:

  • When people buy (recency)
  • How often the buy (frequency)
  • How much they spend (monetary)

We will assist you in defining the point values for R, F, M so they make sense for your type of activity and business size.

Measure. Discover. Act

For eCommerce shops, it’s vital to understand the feedback that their customers (old or new) have in regards to their shop or products in the challenge to improve their customer loyalty.

 Measure how customers feel after each order they have placed with you and keep track of the evolution so that you can act accordingly towards unhappy customers before they leave you.

The Net Promoter Score (NPS) is a key metric for any eCommerce business because it has a direct impact on earning loyal customers and predicting customers’ behavior.

REVEAL will help you calculate your NPS score starting with identifying three types of groups: Promoters, Passives, Detractors.

NPS measures customer experience and predicts business growth. This metric provides the core measurement for customer experience management.

Ready to meet your Customers?
Give REVEAL a try!

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