Business Analytics Reports
Knowing your customers is the first and most important step towards a customer-centric mindset and building your Customer Retention strategy.
Revenue vs. Margin by Customer Type
discover which type of customer is more valuable to your business.
Revenue vs. Margin by RFM group
find out which customer segment defined by RFM segmentation is most valuable to your business.
Average retention rate
learn what is your Average Retention rate based on your historical data.
Chances to place the next order
discover what is the potential for a customer to place another order according to your historical data.
Customer Distribution
learn how many of your customers placed a certain number of orders. (For example: 5.000 customers placed one order, other 100 placed 2 orders, other 500 placed 3 orders, etc.)
Retention curve
discover how many of your existing customers have placed their second order. It will show you how many of them placed a third order as well.
Top Brands
learn which are your top performing brands based on revenue, margin, orders and the number of customers who have purchased them.
Top Products
learn which are your top performing products based on revenue, margin, orders and the number of customers who have purchased them.
Top Categories
learn which are your top performing product categories based on revenue, margin, orders and the number of customers who have purchased them.
Buying Habits
gain insights inside your customers buying habits.
Return Rate by Customer Type
discover how many orders are being returned by first time customers vs frequently buying customers.
Return rate by RFM group
discover how many orders are being returned by each customer segment defined through RFM Segmentation.
Return rate by Brand
find out which brands are the ones causing you the most returns.
Return rate by Category
find out which product categories are the ones causing you the most returns.
