Our platform is live & kicking! Our first paying customers! We were juggling creating content to sustain the distribution of the product, doing events, and localizing Omniconvert in different countries. We had traded sleep for the sheer joy of building something the whole world needed.

Headcount: 7! We were now handling our own marketing and all the nuts and bolts a start-up has to in order to survive.

Omniconvert serves  >1500 websites. G2 named us the “highest overall customer satisfaction” CRO tool.

Leading private equity growth and venture capital fund Catalyst Romania invests 1 million EUR in Omniconvert

We decided to rebrand our company. Our former name, Marketizator, was hard to spell, and we decided to leave it in our history. After an intense process, Omniconvert won as the most comprehensive name for us. Our mission at that time: bring smart CRO to the world’s eCommerce.

We got a serious hit from our assumptions: our go-to-market strategy was not working as the product was to complex and our target customer had not enough talent inside to be able to use the product properly. Churn was our no. 1 enemyWe had to revision our team structure and had to let 19 people go from our team. 

Got funded by the EU to develop a machine-learning product for conversion rate optimization. Armed with a lot of enthusiasm, we focused on the future

Working closely with our eCommerce customers, we realized we have to triple down on the innovation regarding personalization. So, we kicked off the development of a customer intelligence platform: segment & nurture the customers according to their value & experience. At first, with a Magento extension.

We re-engineered the A/B testing reporting. Now, there are 2 types of reporting: frequentist and Bayesian. That allows websites with lower traffic to gain insights from their experiments earlier. 

After days of brainstorming the strategy, we’ve decided to focus heavily on educating the market about customer retention. 

We’ve launched Omniconvert Reveal for the first beta customer. The exact words of the CEO: “I’ve realized how little I knew about my customers. And I had the data all these years…” 

We’ve launched Growth Interviews: a podcast & Youtube series with real experts from all over the world sharing their insights about how to achieve sustainable growth.

Omniconvert Adapt is officially launched at Bucharest with the first 4 customers in the drive-test. 

It’s official: Omniconvert Reveal is born: RFM segmentation on autopilot. Lifetime value vs customer acquisition cost vs NPS. Cohort analysis & buying patterns - all available instantly based on historical data for Shopify Merchants.

Omniconvert has once again achieved a ‘High Performant’ rating on the Conversion Rate Optimization (CRO) Report, as a result of positive reviews by verified users, compared to similar products in the CRO category.

We teamed up with 8 A-level eCommerce experts and launched the CVO academy to help companies grow their customer lifetime value and individuals learn and apply the CVO methodology, in order to become certified CVO experts.

We're now a team of 50 people! Hundreds of companies are using Omniconvert tools and our rating is a perfect 5/5 on the Shopify app marketplace.