What is...

Baseline conversion

The baseline conversion rate defines the current conversion rate of the page you want to test. It is expressed as percentage and is calculated as the number of successful actions taken on that page, divided by the number of visitors who viewed the page.

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Get a data-driven strategy to help you fight the impact of Covid-19 on your online business

  • REPORTING Fluctuations in website performance and user behaviour
  • ACTIONABLE INSIGHTS Optimisations based on current trends and shifts in demand
  • RECOMMENDATIONS Adapt marketing and messaging tactics to your audience