Retention
Survey
Conversion
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Retention
Acquisition matters. But retention matters more. Understand, monitor & nurture the best customers.
The baseline conversion rate defines the current conversion rate of the page you want to test. It is expressed as percentage and is calculated as the number of successful actions taken on that page, divided by the number of visitors who viewed the page.
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See more definitions for Digital Marketing & eCommerce terms:Â
Revenue per visitor (RPV) is a business metric used for measuring the total amount of money generated by a visitor
Online Reputation Management is a practice related to PR, which consists of following and influencing a brand’s image in the
Knowing who your customers are and their behavioral patterns, understanding how they like to be approached, and what makes them
In business and marketing, the UVP (unique value proposition) is a statement that clearly tells your potential customers how they
Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Because your
What is behavioral targeting? In the context of digital marketing, behavioral targeting is the science of establishing the profile of
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