Real-time Customer Lifetime Value (CLV) Benchmark Report: Unlock +50 stats on Customer Lifetime Value, Retention, and Segmentation. Access the benchmark
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The baseline conversion rate defines the current conversion rate of the page you want to test. It is expressed as percentage and is calculated as the number of successful actions taken on that page, divided by the number of visitors who viewed the page.
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See more definitions for Digital Marketing & eCommerce terms:Â
In order to have a positive impact on the conversion rates, an A/B test is conducted. The success of the process highly depends
The term eCommerce comes from electronic commerce and defines all commercial transactions conducted on the internet via electronic means. It refers
“Squeeze page” is another term used for defining a landing page created with the purposes of capturing visitors’ e-mail addresses
The click-through rate is a ratio that shows the percentage of people who click on your advertisement after being exposed
Headline testing is a strategy used for improving traffic and click-through rates, which consists of developing multiple title variations for the
Monthly Recurring Revenue is easily among the most important aspects of a business. Often referred to as the lifeline of
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