A click map is a graphic representation of the areas of your website where visitors click. It allows you to track user activity on your page and see which images, buttons, text or page elements they click on, as well as the areas of your website that are being ignored. Depending on the tool you use for generating the click map, you may be able to visualize the tracked data in different formats, for easier interpretation and analysis.
Conversion
In marketing, a conversion is an action taken by a website visitor, that is considered profitable for the website’s owner,