What is...

Conversion rate

The conversion rate defines the percentage of people who visit your website or social media pages and take a desired and profitable action, such as downloading material in exchange for their e-mail address, purchasing a product, or subscribing to your newsletter or monthly membership plan. A high conversion rate means that visitors who land on your page are satisfied with your offer and ready to take the desired action.

The conversion rate depends not only on your website’s content but also on the design and usability. The process that aims to improve the value of the CR is called conversion rate optimization, CRO.

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