What is...

Heat map

A heat map is a graphic representation of data in which values are represented by colors. They allow you to track and record what visitors are doing on your website based on their mouse movements. In other words, heat maps track mouse movements, such as clicking on links and buttons, hovering or scrolling. Based on the action they track and quantify, heat maps can be classified into click maps, scroll maps and hover maps.

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Get a data-driven strategy to help you fight the impact of Covid-19 on your online business

  • REPORTING Fluctuations in website performance and user behaviour
  • ACTIONABLE INSIGHTS Optimisations based on current trends and shifts in demand
  • RECOMMENDATIONS Adapt marketing and messaging tactics to your audience

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