‘Scroll Map’ is a tool that is used by online marketers to carefully analyze how website visitors scroll through their websites. It helps visualize the behavior of site visitors on different pages of the website.

Simply put, it displays or provides a visual representation of areas that site visitors spent most of their time viewing and how they scroll the site. It provides marketers the average site viewing time & number of views for different parts of the web page.

Why Do Marketers Use the Scroll Map?

The Scroll Map is widely used by online marketers to improve the performance of their website. This tool allows them to identify and select the best web page length; and at the same time, helps them to optimally place information on the site and strategically prioritize content.

By analyzing the data provided by this tool, marketers can tweak their website design and information layout to deliver better user experience and improve their site conversion rate.

How to Use Scroll Maps?

The behavior of site visitors on the scroll map is defined by colors. Generally, colors like red, yellow or white indicate the most viewed sections of the site while colors like dark blue, black or teal mean that these areas had lesser views or were hardly seen by the visitors.

Based on these findings, online marketers can redesign their site and get better results.