A trust badge or trust seal is a symbol placed on your website that ensures your visitors that the page is legitimate and that all their data is collected through secure third-party service providers. The trust seal company that agrees to place their badge on your website confirms that your business is authentic, therefore users know that all processes taking place on your website are safe and secure.

Adding a trust badge on your checkout page can increase conversions, as it ensures users they won’t be victims of online fraud.