UVP (unique value proposition)

In business and marketing, the UVP (unique value proposition) is a statement that clearly tells your customers how they will benefit from your offer, how your products or services will address their needs and solve their problems, and what makes your offer different from competition. The term UVP is often used interchangeably with the term USP (unique selling proposition) and is placed on the homepage of a website to make it clear for customers how you can improve their situation and add value to their life, and why they should buy from you.