Variation is a term used in A/B testing for defining that version of a web page or app screen that is only slightly or completely different than the control page and is used for determining the design and text versions that perform better and generate more conversions. An A/B test usually involves a control page and a variation, while an A/B/n test involves a control page and multiple variations.
Funnel testing
Funnel testing is a testing method that involves comparing not just two pages against each other, but multiple pages that
