Kurt Philip

Kurt Philip, the visionary founder of Convertica, has been revolutionizing businesses worldwide through his expertise in Conversion Rate Optimization (CRO). With a rich background in digital marketing and a relentless entrepreneurial spirit, Kurt has established himself as a driving force in the industry.

Born and raised in the dynamic landscapes of New Zealand and Australia, Kurt’s journey into the world of digital optimization began in the early 2000s when he delved into the realm of SEO. His passion for optimization and conversion led him to immerse himself in the vibrant community of Chiang Mai, Thailand, where he honed his skills and laid the foundation for his future endeavors.

In 2016, Kurt’s vision materialized with the inception of Convertica—a CRO agency committed to helping businesses thrive in the ever-evolving digital landscape. Under his dynamic leadership, Convertica has emerged as a global leader in providing comprehensive CRO services, empowering clients to achieve unparalleled results.

As the driving force behind Convertica, Kurt is best known for his hands-on approach and innovative strategies that push the boundaries of digital marketing.

With over 15 years of experience, he has mastered the art of conversion and possesses a profound understanding of website optimization.

As the Chief Technology Officer at Medical Cert UK, Kurt brought his experience to drive technological advancements and innovations in the healthcare sector.

Kurt also served as the Founder & Managing Director of Lead Hunter Pty Ltd, where he spearheaded initiatives to enhance lead generation strategies and business development efforts.

His tenure as the Head of Search at Printsmart Graphics showcased his proficiency in search engine optimization (SEO) and content strategy management, contributing significantly to the company’s growth and success.

Additionally, Kurt’s role as the Head of Sales and Conversion at LeadSpring LLC highlighted his strategic knack in driving sales and maximizing conversion rates, ultimately optimizing revenue streams for the organization.

Kurt’s dedication to continuous learning and innovation has earned him widespread recognition in the industry.

He is a sought-after speaker and consultant, known for his insightful perspectives and data-driven approach to CRO.

Beyond his professional pursuits, Kurt is deeply passionate about sharing his knowledge with the digital marketing community.

Through his blog, podcast, and guest appearances, he provides valuable insights and actionable advice to help businesses thrive in the competitive online marketplace.

With a proven track record of delivering results and staying ahead of industry trends, Kurt Philip continues to make a lasting impact in the digital marketing landscape.

When he’s not crafting conversion-boosting strategies or sharing his wisdom, Kurt enjoys spending quality time with his family and friends.

An avid traveler and Brazilian jiu-jitsu enthusiast, Kurt finds balance and inspiration in exploring new adventures both on and off the mat.

Articles by Kurt Philip

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.
Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.
Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.