As the Lead Conversion Manager at Online Dialogue, Ruben de Boer is a leading figure in the CRO and Experimentation Game.
He leads a team of Conversion Managers, focusing on skill development, setting strategic goals, and driving business growth. His portfolio includes working with high-profile clients such as Vodafone, eBay, RTL, Swiss Sense, Rabobank, I Amsterdam, fonQ, and DPG, where he applies his extensive knowledge to enhance their digital strategies and improve user experiences.
In addition to his corporate work, Ruben is a Udemy Instructor. His courses have attracted over 15,000 students and his engaging content has earned him bestseller status for two of his courses.
Through these educational efforts, he helps aspiring CRO professionals kickstart their careers, emphasizing practical, high-quality learning.
Ruben’s commitment to the field extends beyond formal education. He founded Conversion Ideas, a platform dedicated to providing affordable online courses, free tips, and valuable resources, including his book “Psychology for A/B Testing.” Through this initiative, he aims to democratize access to CRO knowledge and inspire a global community of like-minded professionals.
A recognized thought leader, Ruben is a two-time winner of the Experimentation Elite Awards in 2023. He frequently shares his insights as a public speaker, addressing topics such as experimentation maturity, change management, and the optimization mindset.
His talks are known for their depth, practical advice, and inspiration, drawing audiences eager to learn from his extensive experience.
He coaches clients across the US, EU, China, and the UK, and maintains a newsletter with over 1,500 subscribers, where he shares the latest trends and tips in CRO and experimentation.
Ruben’s approachable style and dedication to helping others achieve their goals make him a valuable partner and mentor in the field of digital optimization.
You can reach out to Ruben via email at [email protected] or connect with him on LinkedIn to explore how he can help you achieve your optimization goals.
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