Russell McAthy

Russell McAthy is a well-known expert in digital marketing and analytics.

With over a decade of experience, he has a knack for turning complex data into smart business decisions. As the CEO and Co-Founder of Ringside Data, Russell is at the forefront of delivering cutting-edge analytics to help businesses grow and succeed.

Russell has worked with all kinds of companies, from big enterprises to small startups. He’s helped them boost their revenue through smart, multi-channel marketing strategies.

Whether it’s PPC, SEO, email marketing, affiliate marketing, website usability, conversion rate optimization, or eCommerce, Russell knows how to get results.

One of Russell’s key strengths is his ability to make sense of complex data and use it to drive business strategies. He’s great at planning and analyzing digital sales efforts and knows how to set up businesses for digital success. He\’s also skilled in training teams, managing projects, and developing client relationships, always with a focus on achieving sales and growth targets.

Before starting Ringside Data in 2019, Russell had a series of impactful roles.

He’s been running Deliver Insight as Managing Director since 2015, helping shape the digital marketing strategies for various clients. As CEO of CUBED from 2016 to 2019, he led the company in delivering innovative marketing solutions. At BlueGlass Interactive, where he was Director of Strategy from 2014 to 2015, Russell drove key strategic initiatives that enhanced the company’s market presence.

Russell’s career began at Stream:20 as a Senior Digital Marketing Consultant, a role he held from 2012 to 2013. These early years provided him with a solid foundation in digital marketing and helped him develop the skills that he uses to this day.

Throughout his career, Russell has been known for his ability to turn data into actionable insights. He’s helped many businesses optimize their digital marketing efforts and achieve better results.

His straightforward approach and knack for problem-solving make him a trusted partner for any business looking to improve their online performance.