Finding high-quality resources for specialized fields like A/B testing and Conversion Rate Optimization (CRO) can be challenging. With an overwhelming number of options available, it’s difficult to identify which ones are worth your time and truly offer valuable insights. Whether you’re a marketer, business owner, or researcher aiming to improve website performance, knowing where to start can make all the difference.
This guide aims to simplify your search by providing a curated list of the best courses, books, and blogs for A/B testing and CRO. These resources are designed to elevate your skills, deepen your knowledge, and help you stay ahead in a competitive digital landscape.
How We Selected These Resources?
Every resource featured in this guide has been carefully curated and reviewed. We prioritize materials that are:
- Up-to-date: Featuring the latest strategies and techniques.
- Relevant: Focused on the core principles of A/B testing and CRO.
- Insightful: Offering unique perspectives and practical applications.
From beginner-friendly courses to advanced industry blogs, each resource is aimed at providing you with actionable knowledge tailored to your needs.
Top CRO Courses
1. Omniconvert Academy – Customer Value Optimization (CVO) Course
The Customer Value Optimization (CVO) Course by Omniconvert Academy is a comprehensive program tailored for businesses and marketers who want to drive sustainable growth through CRO and customer lifetime value (CLV) strategies. Led by industry experts, the course delves into actionable frameworks and methodologies that can help businesses create and retain loyal customers.
This course emphasizes the importance of aligning business goals with customer-centric approaches, making it a perfect blend of theoretical insights and practical applications. Designed with structured modules, interactive learning sessions, and real-world case studies, it equips learners with the tools they need to excel in customer value optimization.
The CVO course is ideal for
- Marketers and CRO Specialists: Professionals seeking to master customer lifecycle management and conversion optimization.
- Business Owners and Decision-Makers: Entrepreneurs looking to implement data-driven strategies to enhance customer retention and maximize profits.
- Intermediate to Advanced Learners: Those with a basic understanding of CRO who want to dive deeper into advanced strategies like RFM segmentation, A/B testing, and growth loops.
Key Topics Covered
- Understanding customer lifetime value (CLV) and its impact on business growth.
- Practical strategies for implementing A/B testing to optimize user experience.
- Step-by-step guidance on RFM segmentation for personalized marketing.
Price
The CVO Course is priced at $999. This investment grants learners access to expert-driven insights, real-world applications, and tools designed to deliver measurable results.
2. Udemy – Complete Conversion Optimization Course
The Complete Conversion Optimization Course on Udemy is a comprehensive resource designed to teach marketers, entrepreneurs, and CRO professionals how to improve website performance and maximize conversions. This course covers the end-to-end conversion optimization process, including website usability, user psychology, A/B testing, and analytics.
With step-by-step video lessons, quizzes, and actionable exercises, the course ensures learners can apply what they learn in real-world scenarios. Created by industry experts, it balances theoretical insights with hands-on techniques to help businesses increase revenue and user engagement effectively.
The Course is aimed at:
- Beginner to Intermediate Marketers: Professionals new to CRO who want a solid foundation in website optimization and conversion strategies.
- Entrepreneurs and E-commerce Owners: Business owners seeking actionable steps to improve their online sales and customer journey.
- CRO Specialists: Individuals seeking to expand their data-driven decision-making and testing expertise.
Key Topics Covered:
- Basics of website usability and user experience (UX).
- How to conduct effective A/B testing and interpret results.
- Understanding user behavior and psychology to enhance engagement.
- Using analytics tools to measure and optimize performance.
Price
The Complete Conversion Optimization Course is priced at $79.99, with frequent discounts available on Udemy (so, you probably can get it for much less). The course provides lifetime access, ensuring learners can revisit the material as needed to reinforce their skills.
3. CXL Institute – Conversion Optimization Program
The Conversion Optimization Program by CXL Institute is an advanced, in-depth resource for professionals who want to master CRO strategies. This program offers a robust curriculum delivered by industry leaders, combining theoretical foundations with practical applications.
Through detailed lessons, real-world case studies, and hands-on projects, learners gain expertise in understanding customer behavior, running impactful A/B tests, and optimizing every stage of the conversion funnel. The program is structured to guide users step-by-step, ensuring comprehensive skill development.
This program is ideal for:
- Experienced Marketers and CRO Specialists: Professionals looking to refine their expertise and implement advanced CRO techniques.
- UX Designers and Analysts: Individuals interested in data-driven approaches to improve user experience and conversion rates.
- E-commerce and SaaS Business Owners: Entrepreneurs aiming to boost online sales and customer engagement through optimized funnels.
Key Topics Covered:
- Conversion frameworks and heuristic analysis.
- Advanced segmentation and personalization techniques.
- Designing and executing successful A/B testing campaigns.
- Using customer insights to drive growth strategies.
Price:
This program is $999, but you can also pay the annual subscription that includes access to all CXL Institute courses, expert mentoring, and a certification upon completion for $1299.
4. Growth Tribe – Conversion Rate Optimisation Certificate
The Conversion Rate Optimisation Certificate by Growth Tribe is a highly interactive program designed to equip participants with the knowledge and skills to optimize conversion rates effectively. This course focuses on actionable learning through real-world applications, live workshops, and expert guidance.
Participants gain practical expertise in understanding user behavior, running impactful experiments, and leveraging data for conversion success. The certificate program emphasizes modern CRO techniques, making it suitable for professionals looking to stay competitive in the digital landscape.
This program is best suited for:
- Marketers and CRO Enthusiasts: Professionals aiming to improve their conversion optimization strategies and execution.
- Data-Driven Professionals: Individuals interested in combining behavioral science and analytics to enhance website performance.
- E-commerce and Marketing Teams: Teams that want to upskill in CRO to improve customer experience and revenue growth.
Key Topics Covered:
- The foundations of CRO and its role in digital growth.
- Conducting user behavior analysis and understanding psychological triggers.
- Designing and running A/B tests and multivariate experiments.
- Tools and techniques for data collection, analysis, and optimization.
Price:
The Conversion Rate Optimisation Certificate costs €1,750 and includes access to live sessions, hands-on projects, and certification upon completion.
Top CRO Books
1. CLV Revolution: Transform Your Business with Customer Value Optimization
Author: Valentin Radu, founder and CEO of Omniconvert.
The CLV Revolution focuses on how businesses can shift from short-term sales tactics to long-term, sustainable growth by leveraging Customer Lifetime Value (CLV). The book provides a step-by-step framework to help e-commerce businesses maximize profits by understanding and optimizing customer behavior. Through practical strategies, case studies, and expert insights, Valentin Radu introduces a new paradigm for sustainable success in the competitive digital landscape.
This book is perfect for:
- E-commerce Professionals: Business owners and managers seeking to transition from transactional models to customer-centric approaches.
- Marketers and CRO Specialists: Professionals aiming to implement CLV strategies to enhance retention and maximize ROI.
- Growth Strategists and Analysts: Individuals who want to deepen their understanding of customer behavior and loyalty metrics.
Key Topics Covered:
- Understanding Customer Lifetime Value (CLV) and its importance in modern business.
- How to implement data-driven strategies for retention and customer loyalty.
- Actionable frameworks for creating customer value optimization campaigns.
- Real-world examples and success stories to inspire application.
Price:
The book is available for $18.99 in hardcover and $14.99 in paperback on Amazon, with digital formats available for Kindle readers.
2. Black Box Thinking: The Surprising Truth About Success
Author: Matthew Syed, award-winning journalist and best-selling author
Black Box Thinking delves into the concept of learning from failure and how embracing mistakes can lead to significant success. Drawing on examples from various fields, including aviation, healthcare, and sports, Matthew Syed explains why some organizations thrive by fostering a culture of openness, resilience, and continuous improvement. The book emphasizes how analytical thinking and experimentation are key to innovation and growth.
This book is ideal for:
- Business Leaders and Innovators: Those looking to build a culture of continuous learning and improvement within their organizations.
- Marketers and Experimentation Enthusiasts: Professionals seeking to apply data-driven insights and experimentation techniques to optimize results.
- CRO and A/B Testing Professionals: Individuals who want to incorporate the philosophy of iterative testing and learning into their work.
Key Topics Covered:
- The role of failure in driving success and innovation.
- Real-world case studies from aviation and healthcare industries.
- The importance of experimentation and a growth mindset.
- Strategies for creating systems that encourage learning and adaptability.
Price:
The book is available for $14.00 in paperback on Amazon, with additional Kindle and audiobook format options.
3. Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Author: Bob Moesta, co-creator of the Jobs-to-be-Done theory
Demand-Side Sales 101 redefines the traditional approach to sales by focusing on understanding the customer’s perspective and their journey toward solving problems. Bob Moesta explains how to shift from pushing products to helping customers make meaningful progress, offering practical tools and strategies for demand-side thinking. The book provides actionable frameworks rooted in the Jobs-to-be-Done methodology, emphasizing empathy, customer-centric approaches, and long-term relationships.
This book is perfect for:
- Sales Professionals and Marketers: Those looking to understand customer behavior and craft solutions that truly address their needs.
- Business Owners and Entrepreneurs: Individuals aiming to create products and services that align with customer progress.
- CRO Specialists: Professionals who want to integrate customer-centric thinking into their optimization processes.
Key Topics Covered:
- The fundamentals of demand-side sales and Jobs-to-be-Done theory.
- How to identify the customer’s progress and unmet needs.
- Techniques for guiding customers through decision-making journeys.
- Real-world applications and case studies for demand-side selling.
Price:
The book is available for $27.89 in hardcover on Amazon.
4. The Innovator’s Dilemma
Author: Clayton M. Christensen, renowned business theorist and Harvard professor.
The Innovator’s Dilemma explores why successful companies often fail when faced with disruptive innovation. Clayton M. Christensen introduces the concept of disruptive technologies and explains how businesses can navigate the challenges of innovation while maintaining growth and relevance. The book provides a compelling framework for identifying disruptive opportunities and balancing them with existing business priorities.
This book is ideal for:
- Business Leaders and Entrepreneurs: Those seeking to understand the impact of innovation on market dynamics.
- CRO Professionals and Strategists: Individuals looking to stay competitive by leveraging innovation in their optimization strategies.
- Marketers and Product Developers: Professionals aiming to identify and exploit disruptive opportunities in their industries.
Key Topics Covered:
- The concept of disruptive innovation and its impact on industries.
- How established companies can avoid failure in the face of new technologies.
- Strategies for balancing core business operations with innovation initiatives.
- Real-world examples from companies like Intel and IBM.
Price:
You can get it for $9.99 for paperback on Amazon, with Kindle and audiobook formats also available.
5. Converted: The Data-Driven Way to Win Customers’ Hearts
Author: Neil Hoyne, Chief Strategist at Google
Converted is a groundbreaking book that teaches businesses how to use data to build meaningful relationships with customers. Neil Hoyne draws on his expertise in customer analytics to guide readers through strategies for understanding customer behavior, creating personalized experiences, and driving long-term loyalty. The book emphasizes the importance of blending data insights with empathy to win customers’ trust and loyalty in a competitive digital landscape.
This book is perfect for:
- Marketers and CRO Specialists: Professionals eager to leverage data to enhance conversion rates and customer retention.
- Business Owners and E-commerce Professionals: Entrepreneurs who want to use data-driven techniques to improve their customer journeys.
- Data Analysts and Strategists: Individuals focused on turning customer data into actionable business strategies.
Key Topics Covered:
- How to interpret customer data to uncover actionable insights.
- Strategies for personalizing customer interactions at scale.
- Building customer loyalty through empathy-driven, data-informed decisions.
- Practical frameworks for balancing data analytics with emotional intelligence.
Price:
Available for $24.84 for hardcover on Amazon, with Kindle and audiobook formats also available.
6. Conversion Optimization: The Art and Science of Converting Prospects into Customers
Author: Khalid Saleh and Ayat Shukairy, co-founders of Invesp
Conversion Optimization: The Art and Science of Converting Prospects into Customers is a definitive guide for professionals seeking to master the intricacies of CRO. Written by seasoned experts Khalid Saleh and Ayat Shukairy, the book combines theoretical frameworks with practical applications to help businesses optimize their online performance.
The authors share their proven methodologies, emphasizing data-driven decision-making and customer-centric strategies. Through detailed examples and case studies, the book provides actionable insights for increasing conversions and improving the user experience across digital touchpoints.
This book is ideal for:
- Marketers and CRO Specialists: Professionals aiming to refine their strategies for boosting website performance and conversions.
- E-commerce Entrepreneurs: Business owners looking to transform visitors into loyal customers.
- UX Designers and Analysts: Individuals interested in optimizing user journeys through data analysis and A/B testing.
Key Topics Covered:
- Principles and psychology behind effective conversion optimization.
- Techniques for analyzing website performance and user behavior.
- Step-by-step guides to crafting A/B testing and multivariate experiments.
- Real-world case studies illustrating successful optimization projects.
Price:
$27.99 for paperback on Amazon.
Top CRO Blogs
1. Conversion Sciences – Conversion Optimization Blog
The Conversion Sciences Blog is a leading resource for professionals looking to improve their conversion rates through science-backed insights and proven methodologies. Run by experts with years of experience in CRO, the blog covers a wide range of topics, including A/B testing, user psychology, landing page optimization, and data analysis.
Known for its engaging and practical content, the blog focuses on actionable strategies that businesses can implement immediately. From in-depth guides to industry trends, Conversion Sciences offers a mix of educational and hands-on articles tailored to marketers, analysts, and CRO specialists.
This blog is perfect for:
- Marketers and CRO Professionals: Individuals seeking advanced strategies to improve website performance.
- Business Owners: Entrepreneurs who want to leverage data-driven approaches to increase sales and engagement.
- CRO Enthusiasts: Professionals eager to stay updated on the latest tools, techniques, and trends in conversion optimization.
Key Topics Covered:
- Best practices for landing page optimization and form design.
- A/B testing techniques and how to interpret results effectively.
- Behavioral psychology insights to understand user decision-making.
- In-depth guides to analytics tools and their applications in CRO.
2. CXL Blog
The CXL Blog is a premier resource for marketers, CRO specialists, and growth professionals seeking actionable insights into conversion optimization, experimentation, and digital marketing. Known for its expert-driven content, the blog provides in-depth articles, how-to guides, case studies, and data-backed research.
CXL’s blog covers a wide range of topics, including A/B testing, user psychology, personalization, and growth strategies. Authored by leading experts and industry practitioners, the content is both practical and advanced, making it valuable for professionals aiming to stay at the forefront of CRO and experimentation trends.
This blog is ideal for:
- CRO and Experimentation Professionals: Experts who want advanced insights into optimization techniques.
- Digital Marketers and Growth Hackers: Individuals focused on boosting campaign performance and scaling business growth.
- Data Analysts and UX Designers: Professionals looking to apply data-driven strategies to improve user experience and engagement.
Key Topics Covered:
- Advanced experimentation frameworks and methodologies.
- Case studies showcasing successful CRO strategies.
- Best practices for personalizing user experiences.
- Analytics and data visualization tools for decision-making.
3. Conversion Rate Experts – Articles
The Conversion Rate Experts Blog is an authoritative resource for conversion optimization and A/B testing. Run by industry-leading CRO consultancy Conversion Rate Experts (CRE), the blog provides a wealth of actionable insights, strategies, and real-world case studies that demonstrate how companies can achieve substantial growth through conversion optimization.
The articles cover everything from beginner-friendly topics to advanced methodologies, making it suitable for a broad audience. Known for their evidence-based approach, the content consistently offers practical solutions backed by data and experimentation.
This blog is perfect for:
- Marketers and CRO Specialists: Professionals seeking to enhance their optimization techniques and results.
- Business Owners and Entrepreneurs: Individuals looking for proven strategies to increase sales and improve user journeys.
- Experimentation Enthusiasts: Readers interested in real-world examples of CRO campaigns delivering measurable ROI.
Key Topics Covered:
- Case studies revealing how companies have significantly boosted conversions.
- Step-by-step guides for running successful A/B tests.
- Proven strategies for optimizing landing pages and user flows.
- Advanced methodologies for scaling experimentation programs.
4. Invesp CRO Blog
The Invesp CRO Blog is a trusted destination for in-depth content on conversion optimization, user behavior analysis, and A/B testing. Written by the team behind Invesp, a leading CRO agency, the blog offers comprehensive guides, actionable tips, and the latest trends in optimization.
Known for its focus on user psychology and data-driven decision-making, the blog helps businesses create high-converting websites by combining technical expertise with behavioral insights. It’s a valuable resource for professionals looking to stay updated and improve their optimization processes.
This blog is ideal for:
- Marketers and Optimization Experts: Professionals aiming to refine their CRO strategies and achieve better results.
- E-commerce and SaaS Businesses: Companies looking to boost conversions and improve online revenue.
- Digital Strategists and Analysts: Individuals interested in data-driven approaches to improve customer experience and engagement.
Key Topics Covered:
- Insights into user behavior and psychological principles.
- Advanced A/B testing strategies and experiment design.
- Tools and techniques for improving website usability.
- Case studies showcasing CRO success stories.
5. Copyhackers Blog
The Copyhackers Blog is a leading resource for mastering copywriting, a critical skill for improving conversion rates and driving online performance. While not solely focused on CRO, the blog teaches marketers and entrepreneurs how to craft compelling, high-converting copy. Run by Joanna Wiebe, a copywriting pioneer, the blog combines actionable insights with real-world examples, making it an essential tool for professionals seeking to enhance their communication strategies.
Through detailed tutorials, data-driven approaches, and case studies, Copyhackers equips readers with the knowledge to write better landing pages, emails, and sales content—all of which are key to effective CRO.
This blog is perfect for:
- Marketers and CRO Specialists: Professionals who want to improve their copywriting as a means to increase conversions.
- Entrepreneurs and Small Business Owners: Individuals managing their own marketing and needing high-impact copy to drive results.
- Writers and Content Creators: Those seeking to hone their skills in persuasive writing for digital platforms.
Key Topics Covered:
- The psychology of persuasive writing and its impact on conversions.
- Step-by-step guides to writing high-converting sales pages and emails.
- Case studies demonstrating successful copywriting techniques.
- Practical frameworks for testing and optimizing your copy.
6. Tom Vandenberg – Substack
Tom Vandenberg’s Substack focuses on experimentation, statistics, and insights tailored to CRO and data-driven decision-making. With a unique emphasis on critical thinking and real-world applications, his articles provide practical strategies for improving optimization outcomes.
The blog dives into advanced experimentation techniques, the nuances of statistical analysis, and strategies for making more confident decisions using data. Written in an accessible yet deeply analytical style, it is perfect for those looking to elevate their understanding of the technical aspects of CRO.
This blog is ideal for:
- Experimentation Experts: Professionals seeking advanced knowledge in A/B testing and statistical methods.
- Marketers and Analysts: Individuals interested in improving their ability to interpret data for strategic insights.
- Data Enthusiasts and CRO Specialists: Those looking for evidence-based approaches to testing and optimization.
Key Topics Covered:
- Advanced statistical concepts for CRO and experimentation.
- How to design tests to avoid bias and improve validity.
- Practical advice on interpreting data for actionable insights.
- Industry-specific use cases and experimentation tips.
7. Analytics-Toolkit Blog
The Analytics-Toolkit Blog is a specialized resource for professionals looking to enhance their data analysis and optimization skills. Focused on advanced CRO methodologies, A/B testing, and statistical analysis, this blog provides in-depth content aimed at improving decision-making and campaign effectiveness.
Run by analytics expert Georgi Georgiev, the blog combines technical expertise with actionable advice, making it an invaluable tool for those who want to deepen their understanding of data-driven CRO.
This blog is perfect for:
- CRO Professionals and Experimentation Leads: Individuals focused on improving testing outcomes through robust analytics.
- Digital Marketers and Data Analysts: Professionals eager to refine their skills in interpreting and applying data insights.
- Statisticians and Technical Specialists: Those seeking advanced concepts and techniques in A/B testing and experimentation.
Key Topics Covered:
- Best practices for designing and analyzing A/B tests.
- Advanced statistical methods and their application in CRO.
- Tips for improving the accuracy and reliability of testing data.
- Common pitfalls in experimentation and how to avoid them.
CRO Experts to Follow on Linkedin
1. Valentin Radu
Valentin Radu is the founder and CEO of Omniconvert. With a strong background in marketing and entrepreneurship, Valentin has built a reputation as a thought leader in the areas of customer experience, data-driven marketing, and eCommerce optimization. Through Omniconvert, he provides tools and strategies for A/B testing, segmentation, and customer insights, enabling businesses to drive growth by understanding and engaging their customers more effectively.
2. Michael Aagaard
Michael is a senior CRO Consultant with over 16 years of experience. Top-rated keynote speaker and public speaking coach. He has worked with CRO since 2008 and I’ve been an international keynote speaker since 2010. He also helps companies and individuals succeed and I have experience from agencies, and in-house roles as well as from being an independent consultant.
3. Nicolai Høg
Nicolai is a passionate leader in Conversion Rate Optimization (CRO), User Experience (UX), Dynamic Creative Optimization (DCO), and Search Engine Optimization (SEO). He has the privilege of managing a team of 20+ top talents at one of the industry’s most respected agencies. He is also the Director of addressable at GroupM Danmark.
4. Carlos Trujillo
Carlos, as an agency founder and Experimentation consultant, has led projects on web development and conversion optimization for over 100 brands in multiple regions and verticals. He is a Senior Experimentation Strategist at Speero and he also teaches CRO for eCommerce growth at CXL.
5. Brian Massey
Brian Massey is the founder of Conversion Sciences and the author of the book Your Customer Creation Equation. Since 2007, he has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others.
6. Fosca Fimiani
Fosca started getting closer to the world of web analytics. It was only after earning her master’s degree in Applied Physics (UniBo) that she decided to make web analytics her career, and she completed a master’s in marketing and communication at the Business School of Bologna. Since then, she hasn’t left this field, and after experiences at Web Ranking, Yoox, Merkle DACH (as a freelancer), and Boosterbox, in 2023 she joined Merkle Italy, taking on the role of Analytics & CRO Lead.
7. Ronny Kohavi
Ronny is an accomplished executive leader and technological innovator, an industry leader in controlled experiments, machine learning, search, personalization, and AI. Leads, motivates, recruits, and mentors high-performing teams, including Relevance & Experimentation at Airbnb, Analysis & Experimentation at Microsoft, and Data Mining and Personalization at Amazon.
8. Kelly Wortham
Kelly is a digital professional with expertise developed over the last 20+ years in digital and offline experimentation. She is passionate about both learning and teaching all things digital experimentation. As such, she is the founder and moderator of the Test & Learn Community (TLC), a growing community of experimentation industry practitioners.
9. Ole Gregersen
Ole Gregersen is a CRO expert with over 12 years of experience. He is an organizer at Conversion Boost and CRO Lead at IMPACT.
10. Martin Greif
Martin is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader, and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base. In addition to running SiteTuners’ day-to-day operations, Martin also represents SiteTuners by speaking at industry events worldwide.
Top CRO YouTube Channels
1. CXL
CXL’s YouTube channel is one of the most authoritative resources for CRO and digital marketing professionals. It offers a deep dive into topics like experimentation, A/B testing, personalization, and user behavior analysis. The channel features expert-led tutorials, webinars, and case studies that equip viewers with actionable strategies to improve conversion rates and drive growth. CXL’s content is known for its depth and practicality, making it ideal for those looking to advance their CRO expertise.
Key Topics Covered:
- Advanced A/B testing frameworks and strategies.
- User psychology and its application in conversion optimization.
- Real-world case studies showcasing CRO successes.
- Personalization techniques for improved customer engagement.
2. Analytics Mania
Analytics Mania is a go-to channel for mastering Google Analytics and Google Tag Manager (GTM), both essential tools for CRO professionals. With a focus on tracking implementation, debugging, and data interpretation, the channel offers step-by-step guides and tutorials to help marketers and analysts optimize their tracking setups. Analytics Mania simplifies complex analytics concepts, making them accessible even for beginners.
Key Topics Covered:
- How to implement and configure Google Tag Manager.
- Debugging and troubleshooting analytics tracking issues.
- Event tracking for CRO campaigns.
- Using Google Analytics to measure conversion performance.
3. Measure School
MeasureSchool focuses on teaching data-driven marketing through in-depth tutorials on analytics tools like Google Analytics, GA4, and Google Tag Manager. The channel provides practical lessons on tracking, measuring, and analyzing user behavior to enhance website performance and conversions. It’s especially valuable for CRO professionals who need precise data insights to inform their optimization strategies.
Key Topics Covered:
- Setting up advanced tracking for CRO campaigns.
- Using GA4 to analyze user behavior and conversions.
- Integrating analytics tools for better decision-making.
- Tutorials on event tracking and custom reporting.
Only The Best Resources
With so much information available on the internet, it can be overwhelming to find CRO resources that are truly trustworthy and impactful. The abundance of content makes it challenging to distinguish between generic advice and actionable insights that drive real results.
We created this article to provide a carefully curated list of top-tier resources for A/B testing and CRO. Each course, book, and blog featured here has been selected for its proven value, up-to-date strategies, and expert-driven content.
Whether you’re a marketer, business owner, or CRO professional, you can rely on this selection to help you sharpen your skills, make data-driven decisions, and achieve meaningful optimization outcomes. These resources represent the best in the industry, ensuring that your time and efforts are invested in the content you can trust.
