Best Customer Lifetime Value (LTV / CLV) Apps on Shopify

Customer Lifetime Value (CLV) is the total revenue a business can expect from a single customer throughout their relationship with the brand. This metric is crucial for sustainable business growth as it emphasizes long-term customer relationships, helping businesses focus on retention over one-time sales.

Choosing the right tools to enhance Customer Lifetime Value (CLV) on Shopify can make a substantial difference in customer retention and long-term revenue. With a growing selection of apps tailored to boosting CLV, it’s essential to find options that fit your business needs.

This list highlights the 10 best CLV-focused Shopify apps, with a breakdown of features, pros and cons, and user ratings, helping you make informed decisions to strengthen customer loyalty and profitability.

1. Reveal: Customer Data & NPS

Omniconvert’s Reveal highlights your best options for generating new growth in terms of acquisition, retention, and customer loyalty.

You can use it when you need to experiment and fix your business model, as well as when you’re searching for an advanced eCommerce approach to reach your business targets

Key Features

• Dynamic Audience Builder: Improve Meta & Google ad campaigns by using RFM
• RFM Customer Segmentation: identify best & worst clients & treat them accordingly
• Automated NPS Tool: Fix your customer journey- real-time alerts & advanced data
• Buying Habits Reports: Find your best and worst-performing product SKUs by CLV
• Advanced Reporting: track what truly matters to become Customer-centric.

Pros

• Provides advanced RFM analysis (Recency, Frequency, Monetary) to help identify valuable customer segments.
• Integrates CLV insights with other marketing tools, aiding in personalized marketing campaigns.
• Offers insightful customer segmentation that helps tailor marketing efforts and boost ROI, based on user feedback.
• Actionable data and reports empower teams to make confident, data-backed decisions to grow customer loyalty.
• Has a free plan for new or smaller stores, making it accessible to a wide range of users.

Cons

• May have a learning curve for users new to data-driven marketing.

Shopify Store Rating

⭐⭐⭐⭐⭐ 5/5 Stars
(90+ reviews)

Pricing

You can choose between 2 plans. One free starter and the other is aimed at scaling and growing businesses.

2. Smile: Loyalty & Rewards

Smile.io is a popular rewards and loyalty program app designed to help Shopify stores drive repeat purchases and increase customer retention. With customizable loyalty points, referrals, and VIP program options, Smile.io enables businesses to create engaging loyalty systems tailored to their brand.

Key Features

• Encourage repeat purchases by rewarding every order with points
• Reward social actions on Instagram, TikTok, Facebook, and more
• Drive sales with points bonus events
• Integrate Smile with your favorite tools like Klaviyo, Gorgias, and 25+ others
• Optimize your loyalty program by comparing performance with similar stores

Pros

• Easy setup and integration
• Flexible customization for branding
• Intuitive dashboard for managing rewards
• Excellent customer support
• Boosts customer engagement and retention

Cons

• Limited features on free and lower-tier plans

Shopify Store Rating

⭐⭐⭐⭐⭐ 4.8/5
(+6400 reviews)

Pricing

3. Gorgias: Helpdesk and Customer Support

Gorgias is a comprehensive helpdesk and customer support app tailored for e-commerce businesses on Shopify. By centralizing customer interactions across multiple platforms—like email, social media, and live chat—Gorgias helps businesses provide faster and more personalized responses.

Key Features

• Every conversation, all in one place: Connect 100+ apps into Gorgias
• Automate your customer support: Easy-to-set-up AI for on-brand messaging.
• Turn shoppers into repeat customers: Increase GMV with personalized campaigns
• Create, duplicate, edit, and refund Shopify orders directly within Gorgias
• Automatically insert customer data straight from Shopify into your responses

Pros

• Unified customer support across multiple channels
• Deep integration with Shopify for easy order management
• Customizable automation and templating for quick replies
• Detailed analytics for support performance

Cons

• Can be pricey for smaller stores with limited customer support volume
• Some learning curve for advanced automation features

Shopify Store Rating

⭐⭐⭐⭐ 4.3/5
(+6400 reviews)

Pricing

4. Lifetimely: LTV & Profit by AMP

Lifetimely is a profit analytics tool that provides e-commerce businesses with insights into customer lifetime value (LTV), profit margin, and retention rates. With in-depth cohort analysis, it helps stores make data-driven decisions to enhance profitability.

Key Features

• P&L- Make decisions with key metrics on one real-time dashboard (Shopify+Amazon)
• LTV insights- Measure CLTV for audience segments for long-term growth
• Cohort Analysis- see CAC & Revenue trends for channel and audience segments
• Product Analytics- Supercharge repurchase rate with Purchasing Journey insights
• Channel Analytics- Insights for Facebook, Google, TikTok, Snapchat & Klaviyo

Pros

• Detailed cohort analysis for tracking retention and LTV
• Integration with marketing platforms for accurate ROI tracking
• Provides real-time profit margin insights

Cons

• Advanced analytics may be overwhelming for smaller stores
• Pricing may be high for new businesses

Shopify Store Rating

⭐⭐⭐⭐⭐ 4.7/5
(+400 reviews)

Pricing

5. Referral Candy: Referral Marketing

ReferralCandy is a referral marketing app designed to drive sales through word-of-mouth marketing. Incentivizing customers to refer friends helps boost brand exposure and customer acquisition.

Key Features

• Add as many ambassadors as you want and generate unlimited sales
• Launch your referral program easily in less than 30 minutes
• Send rewards automatically, whether discount coupons or money
• Customize your referral program with your logo and brand images
• Integrate your referral program with other apps like Klaviyo, ReCharge or Fomo

Pros

• Easy setup for referral programs and customizable rewards
• Integrates with major e-commerce platforms
• Strong reporting features to track referral performance

Cons

• The payout system may have limitations for complex reward structures
• Higher-tier plans may be necessary for larger-scale campaigns

Shopify Store Rating

⭐⭐⭐⭐⭐ 4.8/5
(+2000 reviews)

Pricing

6. Trtle: Buy Now Upsells

TRTL is an upsell popup builder designed to increase average order value (AOV) by presenting targeted upsell and cross-sell offers to customers during their shopping experience. Its user-friendly interface makes it easy for merchants to customize offers that engage customers effectively.

Key Features

• Create an upsell page from the moment the person clicks on ‘add to cart’
• 3 upsell pop-up designs
• Track the sales made from Trtle

Pros

• Intuitive popup builder for easy customization
• Helps increase AOV through targeted offers
• Real-time performance tracking for effective campaign optimization

Cons

• Limited features in the basic plan
• May require additional setup time for optimal results

Shopify Store Rating

⭐⭐⭐⭐⭐ 4.8/5
(+30 reviews)

Pricing

7. ReConvert: Upsell & Cross Sell

ReConvert is designed to enhance post-purchase experiences by offering upsell and cross-sell opportunities. Its drag-and-drop builder enables merchants to create custom thank-you pages that drive additional sales, while analytics help optimize offers.

Key Features

• Create post-purchase sales funnels that guide buyers to spend more money
• Increase AOV per purchase with upsell and one-click offers
• Improve your thank you page: with surveys, birthdays, videos, and more OCU
• Manage your upsell strategy at checkout with drag-and-drop editing
• Use segmentation to sell packages, cross-sells, car sales, etc.

Pros

• Easy-to-use thank-you page builder
• Increases average order value through targeted offers
• Integrated analytics for performance tracking

Cons

• Some features may require a learning curve
• Limited customization in the basic plan

Shopify Store Rating

⭐⭐⭐⭐⭐ 4.9/5
(+5000 reviews)

Pricing

8. Lebesgue: AI Marketing & LTV

Lebesgue provides Shopify merchants with actionable data about their advertising performance across various platforms. By consolidating metrics, it helps businesses make informed decisions to improve ad effectiveness.  With customer lifetime value (LTV), retention, and P&L analysis improves your financial reporting.

Key Features

• Fix mistakes on Google, TikTok, and Facebook Ads that hurt your marketing profit
• Analyze Customer Lifetime Value (LTV) and cohort by product, state, or count
• Track cohort performance, retention, churn, and expected lifetime value
• Get notified on out of stock, track inventory, and impact your ads CR, MER & ROI
• Track competitors’ emails or FB marketing strategies and find industry benchmarks

Pros

• Centralized view of advertising performance metrics
• Helps optimize ad spend effectively
• User-friendly dashboard for easy navigation

Cons

• Limited integration with some ad platforms
• Data updates may not be in real-time

Shopify Store Rating

⭐⭐⭐⭐⭐ 4.9/5
(+120 reviews)

Pricing

9. Retention X: Customer Retention

RetentionX focuses on customer retention by analyzing behavior and purchase patterns. It offers powerful insights that help merchants understand customer lifetime value and optimize marketing strategies to keep customers engaged.

Key Features

• Identify which products, segments & channels drive Customer Lifetime Value (LTV)
• Win back lost customer cohorts & boost retention through customer segmentation
• Acquire better customers and drive loyalty with quality audience segments
• Automate your merchandising to get more sales from the same traffic

Pros

• Comprehensive analytics on customer behavior
• Easy integration with existing Shopify stores
• Actionable insights to improve retention rates

Cons

• Requires time to set up and analyze data
• Advanced features may be overwhelming for beginners

Shopify Store Rating

⭐⭐⭐⭐⭐ 5/5
(+80 reviews)

Pricing

10. Loyal: Customer Segments

Loyal enables Shopify merchants to segment their customer base based on Recency, Frequency, and Monetary value metrics. This allows for targeted marketing efforts aimed at retaining high-value customers.

Key Features

• Customer Segmentation – Segment customers by their loyalty
• Store Analytics – Monitor your customer lifetime value and retention rate
• Automatic Customer Tagging – Directly in Shopify
• Weekly Email Summary – See how your customer base and retention changed weekly
• Integrations – Sync segments into your email marketing tools like Klaviyo

Pros

• Effective segmentation for targeted marketing
• Integrates seamlessly with Shopify for real-time data
• Helps identify and nurture high-value customers

Cons

• Limited features in the free plan
• May require additional training for optimal use

Shopify Store Rating

⭐⭐⭐⭐⭐ 5/5
(+10 reviews)

Pricing

Conclusion

Increasing Customer Lifetime Value is essential for growth, as it drives not only revenue (AOV) but also fosters brand loyalty.

To achieve these goals, a well-rounded toolkit is invaluable. Each app listed here supports a specific aspect of CLV enhancement, from loyalty programs, upsell and cross-sell, and retention analysis. By integrating the right apps, you can effectively build stronger relationships with your customers.