Top 20 Ecommerce and Shopify CRO Experts
Santiago Vera Article last updated:
Article first published:
Whether you're running a Shopify store or managing a fast-growing ecommerce brand, conversion rate optimization (CRO) can be the difference between scaling profitably and burning through ad spend. But CRO isn't just about button colors or split tests. it's about understanding user behavior, experimenting strategically, and aligning your offer with what your audience truly needs.
That's why we've curated this list of 20 top ecommerce CRO experts and Shopify consultants, people who’ve helped DTC brands, SaaS companies, and retail giants unlock serious revenue through better experimentation, messaging, and user experience. Whether you're looking to hire a CRO agency, follow the latest best practices, or just find thought leaders to learn from, this list is your starting point.
Top 20 Ecommerce and Shopify CRO Experts
This list highlights 20 of the most impactful CRO experts and consultants in the ecommerce and Shopify space. Each has been selected based on the quality of their insights, proven results, and hands-on experience optimizing online stores.
When choosing the right CRO partner, it’s essential to go beyond credentials. Consider communication style, methodology, pricing, and how well their process aligns with your business needs.
1. Valentin Radu
Founder & CEO of Omniconvert
Valentin Radu is the founder and CEO of Omniconvert. With a strong background in marketing and entrepreneurship, Valentin has built a reputation as a thought leader in the areas of customer experience, data-driven marketing, and eCommerce optimization.
Through Omniconvert, he provides tools and strategies for A/B testing, segmentation, and customer insights, enabling businesses to drive growth by understanding and engaging their customers more effectively.
What sets Valentin apart is his focus on customer lifetime value, retention, and segmentation, topics often overlooked in classic CRO strategies. He's also the author of the book “The CVL Revolution,” a must-read for ecommerce professionals looking to move beyond quick wins and build sustainable growth engines.
2. Ronny Kohavi
Instructor and Experimentation Consultant - Ex-Airbnb, Ex-Microsoft, Ex-Amazon
Ronny Kohavi is one of the most influential voices in the experimentation and CRO world. With an extensive background in A/B testing, data science, and large-scale experimentation platforms, he has led optimization efforts at industry giants like Microsoft and Airbnb. His work has helped shape how high-growth companies make data-driven product and design decisions.
Ronny is also the co-author of “Trustworthy Online Controlled Experiments”, a widely respected book that guides practitioners through the nuances of online experimentation, including dealing with false positives, proper test design, and cultural adoption of testing frameworks.
He is a frequent keynote speaker and a trusted advisor in the CRO space, particularly for companies running high-traffic ecommerce and digital experiences at scale.
3. Brian Massey
Founder & Conversion Scientist at Conversion Sciences
Brian Massey is a veteran in the world of conversion rate optimization and digital experimentation. As the founder of Conversion Sciences, a leading CRO agency, Brian has been helping ecommerce and SaaS businesses improve their website performance for over a decade.
Known as “The Conversion Scientist,” Brian blends behavioral science, analytics, and rigorous A/B testing to drive measurable results. He has worked with numerous Shopify and ecommerce businesses to increase revenue by identifying customer intent, optimizing landing pages, and reducing friction in the purchase process.
He’s also the author of Your Customer Creation Equation, a book that explores how to turn website traffic into leads and sales using scientific methods.
4. Carlos Trujillo
Senior Experimentation Strategist at Speero
Carlos Trujillo is a seasoned Shopify CRO expert and experimentation consultant with over a decade of experience optimizing ecommerce brands across the globe. As the founder of his own conversion-focused agency and currently a Senior Experimentation Strategist at Speero, Carlos has led projects for more than 100 companies across diverse regions and industries, from fashion to SaaS to DTC ecommerce.
He’s not just a practitioner, but also an educator, teaching CRO for ecommerce growth at CXL, one of the leading platforms for marketing and optimization training. Carlos brings a deep understanding of testing frameworks, data-driven UX, and user research to every project, helping brands scale through smarter experimentation.
5 . Mechelle Carpio
Shopify Conversion Specialist Founder of fearlessorange.com
Mechelle Carpio is a CRO consultant and Shopify conversion specialist with a strong track record of helping ecommerce brands grow through optimized design and strategy. As the founder of Fearless Orange, Mechelle has launched and optimized over 200 Shopify stores, delivering high-converting websites tailored to each brand’s audience and goals.
Her background combines CRO, UX design, and ecommerce branding, making her a go-to expert for DTC founders looking to improve store performance, reduce bounce rates, and increase customer retention. She brings a hands-on, iterative approach to conversion optimization, grounded in both data and user behavior insights.
6. Amrdeep Athwal
Principal Consultant at Conversions Matter - Keynote Speaker
Amrdeep Athwal is a CRO and experimentation consultant with deep expertise in ecommerce optimization and data-driven growth strategy. With a background in digital marketing and analytics, Amrdeep has worked across various industries, helping brands systematically improve their conversion funnels, especially on platforms like Shopify and WooCommerce.
He has held roles at leading experimentation agencies and collaborates with brands to implement full-funnel CRO strategies that are rooted in behavioral research and A/B testing. Amrdeep is also a frequent contributor to industry discussions around personalization, web analytics, and customer journey optimization.
7. Talia Wolf
CEO at GetUplift – Keynote speaker, Trainer & Author
Talia Wolf is a leading CRO expert known for her emotion-driven approach to optimization. As the founder of GetUplift, a conversion optimization agency focused on ecommerce and SaaS brands, she helps companies boost conversions by tapping into emotional triggers, customer psychology, and persuasive design.
Talia is a frequent speaker at top marketing and CRO conferences like MozCon, CXL Live, and CTA Conference. Her work emphasizes deep user research, customer-centric messaging, and high-impact A/B testing strategies specifically tailored for Shopify and ecommerce businesses.
She’s also a well-respected educator in the CRO space, offering workshops and courses that guide marketers and founders in creating meaningful, high-converting customer experiences.
8. Ruben de Boer
Experimentation Consultant & Bestselling Instructor - Founder of Conversion Ideas.
Ruben de Boer is a seasoned Conversion Rate Optimization expert and the founder of Conversion Ideas, a training platform for marketers and UX professionals looking to sharpen their experimentation and optimization skills.
With years of hands-on experience running A/B tests and improving ecommerce and SaaS websites, Ruben specializes in structured CRO programs, evidence-based decision-making, and mentoring the next generation of optimizers. He also shares actionable CRO tips through his popular newsletter and LinkedIn content, making complex topics like statistics, UX research, and data analysis easy to understand.
Ruben’s approach emphasizes not just short-term wins, but building scalable experimentation frameworks that align with business goals. He's also an advocate for ethical testing, emphasizing transparency, user empathy, and proper interpretation of data.
9. Fosca Fimiani
Senior Data Project Manager
Fosca Fimiani, known in the industry as Fosca, is a CRO consultant with over a decade of experience in conversion strategy, UX research, and ecommerce growth. With a strong background in analytics and user psychology, Fosca helps Shopify and ecommerce brands boost revenue by uncovering friction points and implementing high-impact experiments.
He has worked with brands across Europe and North America, bringing a data-informed and research-driven approach to CRO. From optimizing product detail pages to redesigning high-converting landing pages, Fosca applies a mix of qualitative insights and quantitative validation.
Beyond client work, he actively shares knowledge through talks, workshops, and mentoring emerging CRO specialists. His work reflects a deep understanding of customer behavior, experimentation methodologies, and persuasive design principles.
10. Vishal Goswami
Founder & CEO at Shopify Agency Friction Studio
Vishal Goswami is an ecommerce conversion optimization consultant and Shopify CRO expert with a strong track record of boosting sales for DTC and B2B brands. With years of hands-on experience, Vishal specializes in data-informed design and A/B testing to optimize every stage of the customer journey, from homepage to checkout.
As the founder of his CRO consultancy, he’s helped multiple ecommerce businesses unlock significant revenue growth through landing page optimization, heatmap analysis, and customer behavior insights. His approach blends UX research, experimentation, and persuasive copywriting to uncover what truly converts.
11. Ole Gregersen
Founder & CRO Consultant at ConversionBoost
Ole Gregersen is a seasoned CRO consultant and the founder of ConversionBoost, a Denmark-based agency specializing in ecommerce and Shopify optimization. With over a decade of experience in digital marketing, usability, and A/B testing, Ole has helped a wide range of online retailers boost revenue by improving website performance through data-driven experimentation.
He’s known for his pragmatic approach to conversion rate optimization, focusing not only on aesthetics or UX patterns but also on aligning website experiences with user psychology and business goals. Ole shares practical advice on LinkedIn, speaks at industry events, and contributes to thought leadership in the European ecommerce space.
12. Paddy McLarnon
CRO Consultant for Shopify Brands
Paddy McLarnon is an independent CRO consultant who specializes in helping Shopify brands unlock higher conversion rates and revenue through tailored optimization strategies. With deep experience in ecommerce, he’s worked with a wide range of DTC brands, focusing on landing page optimization, A/B testing, and customer journey analysis.
Through his consultancy, he provides hands-on services that combine research, UX, and data to drive measurable results. His niche focus on Shopify makes him a go-to expert for merchants looking to scale efficiently. Paddy is also known for sharing practical, no-fluff CRO advice on LinkedIn and in Shopify communities.
13. Chris Mercer
Founder at MeasurementMarketing.io | Analytics & CRO Specialist
Chris Mercer, widely known as “Mercer,” is a leading expert in measurement marketing, with a strong focus on analytics-driven conversion rate optimization for ecommerce businesses. As the founder of MeasurementMarketing.io, he’s helped thousands of marketers and business owners better understand their data, refine their customer journeys, and improve ROI through structured measurement frameworks.
Mercer’s strength lies in bridging the gap between analytics and actionable CRO strategies. He’s a frequent speaker at major digital marketing conferences and has trained teams from brands like DigitalMarketer and Social Media Examiner. While not exclusively focused on Shopify, his expertise is invaluable for ecommerce companies using the platform and looking to scale through smarter decisions.
14. Connor Shelefontiuk
Founder & CRO Consultant at SplitBase
Connor is an experienced ecommerce strategist and CRO consultant who helps DTC and Shopify brands unlock higher conversions through data-driven experimentation and customer insights. As the founder of SplitBase, a conversion optimization agency specializing in high-growth ecommerce companies, Connor has worked with well-known brands in beauty, fashion, and lifestyle industries.
His methodology combines UX research, customer behavior analysis, and A/B testing to uncover friction points and lift revenue. He's also known for his thought leadership around persuasive design, landing page optimization, and customer segmentation strategies.
15. Svapnil Vats
Founder & CRO Consultant at CRO Gurus
Svapnil Vats is a seasoned CRO consultant and the founder of CRO Gurus, an agency dedicated to driving conversion growth for Shopify and ecommerce brands. With over a decade of experience in digital marketing and optimization, Swapnil has led successful experimentation and A/B testing programs for startups and enterprises alike.
His approach combines UX research, analytics, and rigorous testing to deliver measurable improvements in revenue and user engagement. Swapnil is also active in the CRO community, regularly sharing insights on personalization, funnel optimization, and ecommerce performance strategies.
16. Daniel Chabert
Founder & CEO at PurpleFire – Shopify CRO Agency
Daniel Chabert is the Founder and CEO of PurpleFire, a CRO and Shopify-focused development agency helping ecommerce brands scale through conversion optimization and strategic experimentation. With years of experience working across international markets, Daniel has built a reputation for delivering high-impact results through data-backed A/B testing, UX enhancements, and performance-driven Shopify development.
His agency specializes in helping DTC brands unlock more revenue from existing traffic by identifying friction points in the customer journey and implementing CRO roadmaps tailored to business goals.
17. Danny Guevara
CRO & Shopify Specialist
Danny Guevara is a Shopify and ecommerce CRO consultant who helps brands improve user journeys and increase revenue through A/B testing, funnel analysis, and messaging optimization. He’s worked with high-growth ecommerce businesses to build experimentation programs that uncover valuable customer insights and drive meaningful performance improvements.
Danny combines UX principles with behavioral psychology to craft data-driven hypotheses and implement winning variations across landing pages, product pages, and checkouts. His hands-on consulting style and technical expertise make him a go-to expert for Shopify brands looking to scale sustainably.
18. Nicolai Høeg
Director of Addressable at GroupM Danmark
Nicolai Høeg is a seasoned ecommerce consultant and the founder of Hoeg Digital, an agency dedicated to optimizing Shopify stores for higher conversions and sustainable growth. With a strong focus on data and experimentation, Nicolai helps brands go beyond surface-level changes by identifying friction points in the customer journey and testing solutions with precision.
He combines UX design, analytics, and conversion psychology to create high-performing shopping experiences tailored to each brand’s audience. His expertise spans from CRO strategy and A/B testing to full-funnel optimization for DTC brands using Shopify.
19. Fabian Engeln
E-commerce CRO Leader at Shopify
Fabian Engeln is a conversion rate optimization consultant and founder of Engeln.dev, where he helps ecommerce and Shopify brands unlock growth through data-driven experimentation. With a technical background in web development and UX, Fabian combines analytical thinking with user-centered design to boost online sales.
His CRO services focus on user research, A/B testing, and performance audits to uncover hidden opportunities in product pages, checkout flows, and landing experiences. Fabian works closely with clients across Europe and the U.S., helping them scale smarter with clear hypotheses and actionable insights.
Kelly Wortham
Founder of Test & Learn Community (TLC) & Organizer and Experimentation island
Kelly Wortham is a well-recognized thought leader in the experimentation and conversion optimization space, with over 20 years of experience in enterprise CRO strategy. She is a consultancy focused on advancing testing programs through process optimization, experimentation culture, and strategic governance.
Her career includes key CRO leadership roles at big companies, where she built and scaled A/B testing programs, aligning them with broader marketing, UX, and business objectives. Kelly is also the founder of Testing & Experimentation Community, where she connects hundreds of optimization professionals worldwide.
Known for her methodical approach, Kelly helps brands move beyond tactical A/B testing to embed CRO into the DNA of their organizations. Her specialties include program strategy, team enablement, QA processes, and experiment prioritization.
Why Work with a CRO Expert or Consultant?
Hiring a CRO expert or agency isn’t just about making tweaks to your website, it’s about unlocking sustainable ecommerce growth. Whether you're on Shopify, WooCommerce, or a custom platform, working with a CRO specialist means turning more of your existing traffic into paying customers.
Instead of pouring more money into ads, CRO helps you make the most of the traffic you already have. Here’s why it’s worth the investment:
Accelerate Revenue Without Increasing Ad Spend
CRO focuses on optimizing key pages and user journeys to drive more conversions from the same traffic. That means higher revenue without scaling ad budgets.
Reduce Cart Abandonment
Experts analyze where and why customers drop off, and implement targeted fixes like simplified checkout, better messaging, or exit-intent offers to keep buyers on track.
Improve UX and Retention
A seamless, intuitive user experience isn’t just good for conversions, it keeps customers coming back. CRO consultants use data and behavioral analysis to optimize navigation, layout, and overall usability.
See Real ROI from Experiments
Through structured A/B tests and personalization strategies, CRO experts bring measurable wins, like increased average order value, lower bounce rates, and stronger customer loyalty.
Whether you're a growing DTC brand or a mature ecommerce store, working with a conversion-focused partner can unlock compounding gains that traditional marketing channels can’t match.
How to Choose the Right CRO Expert for Your Shopify Store
Hiring the right Conversion Rate Optimization (CRO) expert can make a huge difference in your store’s performance. Whether you're aiming to increase sales, reduce cart abandonment, or optimize customer journeys, here’s how to ensure you choose a specialist that fits your business needs.
1. Prioritize Ecommerce & Shopify Experience
Not all CRO experts are created equal. Look for professionals or agencies with a strong track record working with ecommerce, and ideally, with Shopify-specific projects. Ask about:
- The types of stores they’ve worked with
- What kind of results they’ve delivered (e.g., uplift in conversion rate, reduced bounce rate)
- Their familiarity with Shopify themes, apps, and checkout flow
A CRO consultant who already understands ecommerce challenges will move faster and avoid common missteps.
2. Understand Their Experimentation Process
A reliable CRO expert should follow a structured, data-driven methodology. That means they:
- Start with data analysis (analytics, heatmaps, user behavior)
- Define hypotheses based on user friction
- Run A/B tests or personalization campaigns
- Focus on continuous learning and iteration
Avoid consultants who rely purely on guesswork or “best practices.” Ask to see their CRO framework or past testing roadmap.
3. Ask About Tools and Tactics
Tools are a key part of successful CRO. Ask what platforms they use for:
- Heatmaps and session recordings (e.g., Hotjar, Microsoft Clarity)
- A/B testing (e.g., Omniconvert Explore, Google Optimize)
- Survey and feedback collection
- Funnel and behavioral analytics
This gives you insight into how hands-on and strategic they are with experimentation and optimization.
4. Evaluate Communication and Reporting
CRO is collaborative by nature. Your expert should communicate clearly, explain insights in plain terms, and provide regular updates. Ask:
- How often will they report results?
- What KPIs or benchmarks do they track?
- Will you receive testing summaries and recommendations?
Look for someone who doesn’t just “do the work,” but also educates and aligns with your team.
5. Consider Value Over Price
CRO is an investment, not an expense. While rates vary, the real value lies in the incremental revenue a CRO expert can unlock. A more experienced consultant may charge more upfront, but if they deliver a 30% lift in conversion rate, it pays for itself quickly.
Focus on long-term ROI rather than short-term cost.
Sign up to our bi-monthly newsletter!
Actionable eCommerce insights only.
Master what matters most in eCommerce
✅ Get more loyal customers
✅ Improve Customer Lifetime Value
✅ Maximize profits
Discover all features30-day free trial, no credit card necessary.
If you liked this article, make it shine on your page :)