Real-time Customer Lifetime Value (CLV)
Benchmark Report

We’ve compiled +1000 stores data from different industries to help you see where you stand.

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Table of contents

Customer behavior

The metrics related to customer behavior give you a better understanding of how you can influence your customers’ buying decisions. All these metrics help you create a better customer journey strategy that generates repeat purchases.

The charts in our benchmark report are generated based on real-time data unless mentioned otherwise.

Customer Lifetime Value

Customer Lifetime Value (CLV)​​​​​​​​​​​​​​ is the leading eCommerce metric, a benchmark for future growth and expansion. 

Ecommerce stores that put CLV into action can derive actionable information, enabling them to design customer retention strategies that really matter in the long-run, rather than focusing on short-term profits.

The charts in our benchmark report are generated based on real-time data unless mentioned otherwise.

Customer Retention

Customer retention is a direct growth predictor for an eCommerce business. In the long run, retaining existing customers is more profitable than acquiring new ones.

Compare your store’s ability to retain customers to the ecommerce stores in our study and gather insights about what you could change in your approach to retain more customers.

The charts in our benchmark report are generated based on real-time data unless mentioned otherwise.

Customer Segmentation

Customer segmentation and analytics help you discover what pool of customers should you address immediately, who should you transform into loyal customers. On top of this, it helps with better advertising targeting so you can attract more valuable new customers.


Segment names explained

Below, you see a comparative analysis for four of the most important segments a company should monitor to evaluate the business’s health. The names of these segments are inspired by love-life and are part of a total of 11 default RFM segments that we’ve created for the Reveal app users.

Soulmates = your most valuable customers. They bought the most often and have spent the most in your online shop. Their latest order has been recently placed.

Lovers = the second most valuable customers. They haven’t spent as much as your Soulmate customers, but they bought from you recently and frequently. You could get them to spend more with you.

Ex-Lovers = your former Soulmates, who have abandoned your website and are now inactive. You probably don’t know why they stopped buying.

About To Dump You = your inactive customers that haven’t ordered for a while.

eCommerce Analytics

Avoid the trap many eCommerce managers fall in looking at obsolete metrics when it comes to their store. You know it’s not only about Conversion Rates, Profit & Loss or Cost of Acquisition anymore.

It’s about how able you are to keep your customers loyal in this competitive market. In this report, you will find some of the metrics that count the most for business health.

Get all these stats automatically for your eCommerce!

Measure what matters and periodically check the benchmark to see where you stand. 

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Frequently Asked Questions

The eCommerce Benchmark report 2021 gives you access to eCommerce statistics about Customer behavior, Customer Retention, Customer Lifetime Value and Customer Segmentation – an essential process for your store’s growth. 

As an eCommerce entrepreneur, manager, or key player in the eCommerce game, these metrics help you make better decisions based on customer insights.

This benchmark report includes eCommerce KPIs that will help you evaluate your e-store by comparing it with the results in your industry and adjust your strategies to make sure you’re heading in the right direction in the future.

We keep this ecommerce benchmark updated with aggregated data from our 1000+ clients, all ecommerce businesses that are measuring key performance indicators automatically with the help of Reveal, our Customer Value Optimization app. Use the industry benchmarks for improvements at all levels of your ecommerce company, from customer experience to digital marketing strategy.

The benchmark contains  100% anonymized aggregated data from eCommerce stores that are using REVEAL. REVEAL is a Customer Value Optimization Platform that helps eCommerce professionals understand and predict customers’ behavior to improve what matters most in eCommerce: Customer Lifetime Value.

We offer you the interpretation and explanation for each report. Ideally, make sure you already have your eCommerce store data to compare each performance indicator. If you are missing data, you can connect your store to Reveal and it will generate your KPIs automatically.

Remember that your eCommerce business is unique and use the benchmark report to put things into perspective, not to set unrealistic expectations.

You can export existing data from your eCommerce analytics platforms, calculate KPIs manually where data is not available, or get them automatically by connecting your eCommerce store to REVEAL.

REVEAL will deliver customer retention insights for your eCommerce business by providing you with automated customer reports.

The real benefits of this ecommerce platform are: 

  • A clear overview of your customers and business
  • The ability to create better-targeted campaigns in the future 
  • Know exactly what to offer and who to offer
  • Refine your assortments based on NPS results
  • Helps you create awesome loyalty programs

Ideally, you can access real-time data from the analytics platform you are using for your eCommerce store. This way, you spend less time aggregating data and more time on tasks with a direct impact on your business goals.