Real-time Customer Lifetime Value (CLV) Benchmark Report

Get access to 50+ crucial eCommerce Stats.

See where you stand in terms of
Customer Lifetime Value. Retention rate. Average Order Value. Segmentation.

Stats as you don’t see on

Key Overall Findings

Get these figures and 50+ other statistics to compare your KPIs against the industry benchmark.

The Report is updated in real-time so you will always be informed how the market is performing.

Avg. Customer Lifetime Value (CLV)


Avg. Customer Retention Rate


Avg. Gross Margin Ratio


Avg. Order Value (AOV)


CLV Benchmark Sneak Peek

Frequently Asked Questions

The Customer Lifetime Value Benchmark Report 2021 gives you access more than 50 eCommerce statistics about Customer Retention, Customer Lifetime Value and Customer Segmentation – essential KPIs for your store’s growth.

As an eCommerce entrepreneur, manager, or key player in the eCommerce game, these metrics help you make better decisions based on customer insights.

This benchmark report includes eCommerce KPIs that will help you evaluate your e-store by comparing it with the results in your industry and adjust your strategies to make sure you’re heading in the right direction in the future.

We keep this ecommerce benchmark updated with aggregated data from our 1000+ clients, all ecommerce businesses that are measuring key performance indicators automatically with the help of Reveal, our Customer Value Optimization app. Use the industry benchmarks for improvements at all levels of your ecommerce company, from customer experience to digital marketing strategy.

The benchmark contains 100% anonymized aggregated data from eCommerce stores that are using REVEAL. REVEAL is a Customer Value Optimization Platform that helps eCommerce professionals understand and predict customers’ behavior to improve what matters most in eCommerce: Customer Lifetime Value.

We offer you the interpretation and explanation for each report. Ideally, make sure you already have your eCommerce store data to compare each performance indicator. If you are missing data, you can connect your store to Reveal and it will generate your KPIs automatically.

Remember that your eCommerce business is unique and use the benchmark report to put things into perspective, not to set unrealistic expectations.

You can export existing data from your eCommerce analytics platforms, calculate KPIs manually where data is not available, or get them automatically by connecting your eCommerce store to REVEAL.

REVEAL will deliver customer retention, CLV and segmentation insights for your eCommerce business by providing you with automated customer reports: 

  • A clear overview of your customers and business
  • The ability to create better-targeted campaigns in the future 
  • Know exactly what to offer and who to offer
  • Refine your assortments based on NPS results
  • Helps you create awesome loyalty programs

Ideally, you can access real-time data from the analytics platform you are using for your eCommerce store. This way, you spend less time aggregating data and more time on tasks with a direct impact on your business goals.