How should an eCommerce professional keep track of his store’s data?

From tracking revenue and order numbers to delving into the nuanced world of customer feedback, you need to gather and analyze an ocean of information. 

And no one-size-fits-all tool can seamlessly handle this vast spectrum of information.

Enter the eCommerce Dashboards – decision-making tools custom-designed to showcase the metrics that truly matter. 

Today, we’ll analyze the impact of eCommerce analytics dashboards, from real-time empowerment to decisive insights, from understanding insights’ usefulness to building actionable dashboards.

Let’s ride!

Overview of eCommerce Dashboards

An eCommerce dashboard is similar to a control center for your business. 

It’s a tool that enables visual data representation, allowing you to store and analyze critical information about your online store in one place. 

Much like a car dashboard showing you speed, fuel, engine health, and other key details, an eCommerce dashboard uses metrics’ showcase to provide business insights into how your organization is performing.

These insights can then dictate your decisions – whether you’re the owner, marketer, or manager.

Dashboards can be either informative or actionable. While informative ones can guide you to a certain extent, it’s the actionable dashboards that make the magic happen.  

So, why the informative vs. actionable dashboards debate? 

These dynamic tools help you navigate challenges and seize opportunities instead of an informational one that primarily presents data for your awareness without directly focusing on actions.

How do you know it’s time to invest in an actionable dashboard?

Timing is everything in eCommerce, and waiting until the eleventh hour to implement an actionable dashboard can lead you into an irreparable situation.

Imagine your company’s performance is on a downward slope: revenue drops without an apparent cause, such as seasonal fluctuations. 

This downward trend may not be immediately apparent, but when it becomes evident, it’s often too late for a quick turnaround. 

Waiting for manual reports to uncover the root cause hurts your ability to intervene promptly and effectively.

An actionable dashboard offers the advantage of real-time data, enabling you to detect issues promptly and take necessary corrective actions.

In essence, recognizing the right time to invest in such a dashboard is a proactive step in preventing the consequences of delayed intervention.

The Power of Visual Data Representation

When it comes to the user journey analysis, every little interaction—whether it’s a click, swipe, search, touch, or user engagement—creates a goldmine of data. 

At first sight, data tracking might seem chaotic and overwhelming, but savvy businesses know how to take advantage of it to supercharge their processes. 

However, you need the magic of data visualization to escape the scenario of trying to break an unbreakable vault. 

So, what’s the true power of data visualization?

Think of data visualization as a tool that untangles the intricate web of information, like unraveling a bundle of wires. It takes your data and presents it in a form that’s easy to grasp.

But data visualization isn’t just about making your numbers look nicer.

It’s about extracting profound insights that often lurk beneath the surface. It facilitates data interpretation, empowering you to dive into the depths of understanding, moving beyond superficial analysis. 

Data visualization brings to light concealed value within data sets, ideas that might not be apparent at first glance.

At the same time, the power to visualize your data helps you pick and choose the most relevant pieces of information, extracting the context that truly matters for your data-driven decisions.

Confidence is a priceless asset when it comes to decision-making. Data visualization offers that assurance by presenting information visually. The clarity it provides improves your choices, making decision-making streamlined and resolute.

Seeing how data floods define today’s landscape, you can’t overstate the importance of making sense of this chaos. Data visualization can transform tangled data into clear insights, simplifying complexity into understanding. 

However, only some dashboards can create the space for data visualization to become a trusted ally. To that end, let’s explore the limitations of traditional dashboards and why they can’t provide the actionable insights you need.

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Challenges with Traditional Dashboards

While traditional dashboards have had their utility in their time, they also pose some evident limitations that inhibit their effectiveness.

For example, traditional dashboards often fail to enable real-time action. 

They primarily serve as static displays of data, making it challenging to identify emerging issues promptly and take immediate corrective actions.

Unlike web-based business intelligence dashboards that automatically update as data changes, traditional dashboards require manual updates and can’t deploy real-time analytics. 

This manual process can delay obtaining the latest insights and hurt timely decision-making.

Moreover, traditional dashboards often have limited customization options. 

You can’t customize the dashboard to different teams or stakeholders’ unique needs. This lack of flexibility restricts the depth of insights derived from the data.

Modern dashboarding platforms offer alerts through various channels, but traditional dashboards lack real-time alert capabilities. So, you risk having issues that go unnoticed until they are manually detected, reducing proactive decision-making.

Traditional dashboards may also lack the advanced security features required for handling sensitive business data, leading to potential data breaches and unauthorized access.

Finally, to exchange insights from traditional dashboards, you’ll have to rely on third-party communication platforms (such as email), which can result in communication gaps and security risks when dealing with confidential information.

As you can see, traditional dashboards had their time in the sun.

But now it’s time to move on and embrace the power of automated, actionable dashboards that enable effective data-driven strategies, proactive action, and data-driven business growth.

Real-time Data Analytics

When it comes to decision-making tools, modern and actionable dashboards come with a significant asset: real-time data analytics. 

The almost-instant aspect of data visualization helps you understand what’s going on in your business and respond quickly.

Much like a radar helping you stay on top of market trends or customer behavior shifts, real-time analytics can help you improve your processes and resource allocation. 

For example, when you see what your customers like regarding products or customer success, you can provide exactly what they want. Should any issues pop up, you can solve them quickly. Plus, you can spot new opportunities that you never thought of before. 

In a nutshell, real-time analytics are what’s been missing from eCommerce dashboards all this time: a way to understand what’s going on in your store and adapt your strategies accordingly.

Customization and Personalization

Much like there are no two identical customers, there are no two identical businesses. In fact, even inside your company, the situations and metrics can change from quarter to quarter.

For this reason, customizable dashboards are a great addition to your decision-making tools, becoming an essential part of your strategy. 

Customization in dashboards lets you pick and choose what shows up on your dashboard. You get to see the performance metrics that actually matter to your business, cutting out the clutter and giving you laser focus on smart decisions. 

And it’s not only about you – let’s switch gears to your customers. 

How do you feel when you go to your favorite cafe after a quick run, and the barista remembers your go-to drink? 

Valued, appreciated, like you matter?

Personalized shopping experiences work the same way for your customers. 

With a personalized dashboard, you’re in the know about your customers’ preferences, creating offers and suggestions that make customers feel special.

Customizing and personalizing isn’t just about looks—it’s about staying on top of things. 

Your tailored dashboard keeps you updated with what’s happening right now. 

So, if something’s picking up speed or needs tweaking, you’re right there, making the decisions that matter.

In the end, dashboard customization is more than just a fancy touch. It’s the secret to getting things done smarter and faster. 

Tailoring a dashboard that aligns with your business needs helps you nail your eComm game, make your customers happy, and stay ahead of the curve. 

That’s how you succeed in the eCommerce Arena.

Predictive Analytics for Future Planning

Predictive analytics is a powerful tool that uses historical data, patterns, and advanced algorithms to make educated guesses about what might happen in the future. 

Much like looking at the past to predict what might happen next, dashboards can analyze past patterns to foresee upcoming trends, giving you a heads-up on what’s likely to occur shortly.

Dashboards can also act as seasoned advisors, becoming the eCommerce industry’s Gandalfs and Dumbledores. 

Dashboards use data-driven algorithms to generate forecasts, helping you make decisions more accurately and confidently.

Predictive analytics in dashboards enable you to fine-tune your marketing, operations, and more strategies, ensuring they align with where the data is pointing.

At the same time, they highlight potential challenges, allowing you to address them proactively.

Finally, predictive analytics unveil behavioral patterns, helping you decipher your customers’ actions. Consequently, this understanding empowers you to tailor your marketing processes to meet customers’ expectations and preferences.

In essence, predictive analytics in dashboards examine past data and then deliver insights that guide your decisions, from immediate next steps to long-term strategies. 

Fostering Cross-functional Collaboration

You know those invisible walls between teams?

Even in best-case scenarios, where teams genuinely align with the same goal, silos can still show its head. 

Actionable dashboards use the data democratization principle to boost cross-functional collaboration in your business.

Imagine your dashboard as the big round table where different teams gather to share insights. 

Marketing, sales, and operations—they all sit together, looking at the same data and aligning their efforts toward common goals.

By giving everyone access to the same information, dashboards break down silos and promote interactions that wouldn’t have happened otherwise.

Collaboration can’t thrive on outdated information. 

But, as we’ve seen, modern dashboards provide real-time data, allowing teams to make decisions based on the most recent facts. 

This real-time insight ensures that teams work in the same context, fostering better collaboration.

Teams can access sales trends, customer behavior, inventory levels, and more—basically, whatever they need to excel in their role.

When teams are on the same page data-wise, strategies resonate in harmony. Everyone can track progress, spot bottlenecks, and celebrate achievements collectively.

The data transparency facilitated by eComm dashboards also contributes to cultivating a sense of ownership. People naturally take more ownership when they understand the bigger picture.

Dashboards enable your teams to understand how their work fits into the grand scheme, fueling a sense of responsibility. 

As you can see, eCommerce dashboards are enablers of teamwork, laying the ground and offering the context for cross-functional collaboration. 

With barriers broken, strategies aligned, and progress visualized, teams are empowered to work together seamlessly, driving your eCommerce business to new heights.

However, there’s a caveat to all this. To create a dashboard more actionable, you must first know how to pick insights that matter and avoid getting lost in the crowd.

Leveraging Actionable Insights

What exactly is an actionable insight, and how do you identify it?

An actionable insight is specific information extracted from data analysis that provides clear guidance or recommendations for practical decisions and actions. 

Unlike general observations, actionable insights offer direct and valuable suggestions for taking steps that can lead to meaningful outcomes. 

These insights highlight trends, patterns, or opportunities within data that, when acted upon, can influence strategies, decisions, and improvements in various areas.

To separate an actionable insight from pure, white noise, look at the following features:

  • Clarity and Specificity – it’s clear and specific, leaving no room for ambiguity. 
  • Quantifiable Impact – it provides data that supports the potential positive outcome of the action.
  • Time-sensitive – it highlights opportunities or issues requiring immediate attention for maximum effectiveness.
  • Contextual Understanding – considers your industry, market trends, and the unique characteristics of your business.
  • Addressing Pain Points or Opportunities – it either helps you overcome a challenge or seize an opportunity. 
  • Feasibility – it’s practical and feasible to implement without presenting unrealistic or unattainable actions.
  • Relevance to Goals – it aligns with what you’re trying to achieve and points you toward a direction that contributes to those goals.

These insights act like a guide, showing you where to step for better decisions.

With them, you can tackle problems, grab opportunities, and guide your business to grow.

Speaking of insights, how do you know if your dashboard truly helps or if it’s just another time-consuming tool? 

Let’s move on to an important topic: ROI measurement in eComm dashboards.

Measuring ROI and Business Impact

Evaluating how valuable an eCommerce dashboard is and how it affects your business involves looking at two things: the Return on Investment (ROI) and how it changes your business in general. 

Here’s how you can check these things:

The Financial Part (ROI)

First, add all the money you spent to create, use, and maintain the dashboard. Include costs like software, paying people to work on it, and training costs.

Then, see how the dashboard has helped your business. 

Did it bring in more sales? Did it make things work faster and cost less? Did it help you make smarter choices?

You can then do the math with a straightforward formula: [(Wins – Costs) / Costs] × 100. 

If the result is positive, the dashboard gives you more than you spent on it.

You can also look at crucial KPIs affected by the dashboard, such as the conversion rate, AOV, CAC, retention, and CLV

Compare these KPIs before and after using the dashboard to see if they improved since the dashboard implementation.

Evaluating the Progress

Moving on to a more quantitative evaluation, you can evaluate the progress inside your company by checking how much different teams and people use the dashboard. 

If many people use it often, it’s helping them, so investing in an actionable dashboard was worth the money.

Think about how much time the dashboard saves you. Compare the time you used to spend figuring things out to the time you spent with the dashboard.

You can also evaluate whether the dashboard’s insights help you make better decisions. Look for times when you followed what the dashboard said, and things turned out well.

For example, you can see if the dashboard has made your business run smoother and use resources better. 

Remember to include customer feedback analysis in your evaluation. Send surveys or analyze customer data to check if customers are happier or more loyal because of changes you made based on the dashboard’s info.

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In short, implementing the dashboard was a great idea if employees are more efficient, customers are happier, and resources are better allocated.

Now that we’ve seen the immediate benefits of an eCommerce dashboard, it’s time to turn our gaze onward and see how these tools are set to shape the eCommerce landscape even further.

Future Trends in Actionable Dashboards

Future trends in dashboards are about to get exciting as AI and ML become increasingly integrated into our day-to-day lives, increasing our analytics capabilities.

Moving from descriptive to predictive and prescriptive analytics is far more than a technological upgrade. 

It represents a revolution poised to redefine how retail leaders approach decision-making.

In the future, dashboards will be great at bringing different types of information together. They’ll take data from sales, customer behavior, inventory, and marketing and put it all together. 

Experts predict that dashboards in the future will also be able to guess what might happen in the future using predictive analytics. They won’t just tell you about what happened before or now; they’ll give you hints about what’s coming up, enabling you to track progress effectively. 

In essence, the evolution of eCommerce dashboards promises a paradigm shift in intelligence and functionality

Leveraging advanced technologies, these dashboards are poised to provide insights tailored to your specific needs, offer real-time updates, and even a glimpse into the future. 

Prepare for an era of eCommerce dashboards primed to steer you toward unprecedented success.

Introducing Reveal’s New Dashboards 

As a Business and customer Intelligence platform, Reveal heavily relies on data visualization dashboards. Alongside our team, you can build actionable dashboards tailored just for you.

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With it, you can gain everyday access to real-time numbers that tell you exactly where you stand compared to your objectives. This means you’re not left guessing about your progress; you’re always in the loop.

At the same time, Reveal facilitates cross-department collaboration, acting as a hub of real-time information that empowers you to react promptly to any changes.

We can build the dashboards tailored to the person using it. If you need a high-level overview as a C-level, you’ll get that. 

We can also make it happen if you want to go more granular. 

This dashboard shows you only what’s relevant to your role, helping you cut through the noise.

No more waiting for reports; you’re self-sufficient regarding your data needs.

What is the role of predictive analytics in Reveal’s dashboards?

Predictive analytics plays a pivotal role within Reveal’s dashboards, aligning seamlessly with its core mission of enhancing the most crucial aspect of eCommerce: Customer Lifetime Value.

Reveal uses both historical and predictive analytics to provide you with a comprehensive understanding of customers’ behaviors, enabling the anticipation of their future actions. 

This predictive capability facilitates decision-making, empowering you to create finely tuned processes to enhance customer experiences and long-term engagement.

In essence, predictive analytics within Reveal’s dashboards guides you towards a customer-centric approach that fosters enhanced engagement, increased loyalty, and optimized eCommerce outcomes.

How customizable are Reveal’s dashboards to fit our business needs?

Your dashboard is as unique as your business and data. 

It can be on your personalized dashboard if it matters to your business.

It’s all about fulfilling your needs.

And here’s the best part: creating and using the dashboard won’t disrupt your daily operations. 

It’s a seamless process of importing your data and getting your insights ready for customer, sales, or marketing dashboards.

As your business evolves, your dashboard grows with you. 

It’s a dynamic tool you can adapt to your changing needs, supported by our assistance to ensure it keeps delivering value.

So, if you’re representing an enterprise-level company and in dire need of a data dashboard that presents more than mere information and numbers, get in touch, and let’s make the magic happen!

Wrap-Up

As you can see, actionable dashboards aren’t just charts and numbers – they’re your business’s gate toward data-driven, impactful decisions. 

These dashboards will help you thrive in the ever-changing eCommerce arena, from revealing hidden trends to powering lightning-fast decisions.

Let these dashboards be your guiding star, lighting up the path to growth and innovation.

Good luck!

Frequently Asked Questions about Actionable Dashboards

What are actionable dashboards, and why are they important for businesses?


Actionable dashboards provide real-time insights and data visualizations, enabling businesses to make informed decisions.

These dashboards present information in a clear, easy-to-understand format, empowering users to identify trends, issues, and opportunities without the need for extensive data analysis.

Their importance lies in transforming raw data into actionable insights, enhancing decision-making processes, boosting operational efficiency, and ultimately driving business growth.

What are the future trends in actionable dashboards and data visualization?


As technology advances, these dashboards are expected to incorporate more artificial intelligence and machine learning capabilities. They will become smarter, not only displaying data but also proactively identifying patterns, anomalies, and predictive insights.

Furthermore, the integration of augmented reality and virtual reality could create immersive data exploration experiences. Customization and personalization will continue to evolve, tailoring insights to individual users’ needs.

How can businesses measure the return on investment (ROI) of using actionable dashboards?


Measuring the ROI of using actionable dashboards involves assessing both costs and benefits. Businesses need to calculate the expenses related to dashboard development, implementation, and maintenance.

On the benefit side, they should track improvements in key performance indicators (KPIs) such as increased sales, enhanced efficiency, reduced operational costs, and better decision-making.

The formula [(Gains – Costs) / Costs] × 100 helps quantify ROI percentage.

A positive ROI signifies that the investment in actionable dashboards is yielding greater value than the resources invested.