Oana Predoiu Articles

Read on to discover the methodology large, global retailers use to identify their best customers, how to keep them happy using a CVO approach, and...

Discover how to implement RFM metrics in your business to drive customer loyalty and profits, acquire better customers, and even prevent customer churn.

This article explores the types of market segmentation, their benefits, the pitfalls to avoid, and strategies to help you segment your target audience.

rom the skills and responsibilities required for this critical role and practical tips for finding the right candidate, read on to discover what a CVO...

Discover the set of rules you must follow when starting the Customer Value Optimization (CVO) Process.

Discover the world of targeted email flows, the work that needs to happen before you even write a subject line, and best practices to stoping...

In this guide, we share the dos and don'ts of product bundling, including tips for crafting irresistible bundles that customers will love. Learn how to...

In today's blog post, we'll explore the world of at-risk customers and what you can do to win them back and reduce customer churn in...

Are you ignoring the voice of your customers? Learn how to tap into customer sentiment and use it to improve your products, services, and overall...