Oana Predoiu Articles

Discover Customer Lifecycle Marketing - how to use personalised strategies to acquire better customers and retain them longer.

Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type.

Discover why Customer Behavior Analytics leads to smarter customer acquisition, better customer experience, and improved customer retention.

When acquisition is expensive and ROI is low, here's how to plan, target, and run Facebook Ads that drive sales for your eCommerce Business.

See how to use RFM segmentation and analysis to prevent churning, perfect your marketing strategies and optimise your product assortment.

See how to nail your Facebook ads, survive surging costs and acquire high quality customers for your business.

Discover the real impact Customer Experience has on your business and discover how to improve your customer relationships.

Learn how to correctly calculate and optimize your CAC. Spend less money on acquisition and free up resources to achieve long-term sustainable growth.

Discover how audience targeting can help you attract and convert new customers, find your best-performing products and decrease wasted ad spent.