Oana Predoiu Articles

Today we'll look at the Customer Satisfaction Score (CSAT): what it means, how it differs from other CX metrics, and how it contributes to improved CLV.

We’re very excited to present the latest updates for Omniconvert's Reveal: understand, delight, and retain the right customers.

Read on and discover what Customer Stickiness means, its importance, and how it relates to sustainably growing your business.

Read on and discover what eCommerce Profit Margins means, how to calculate it, and how to increase it through the wonders of Customer Lifetime Value. 

Discover how the Customer Effort Score (CES) helps you build customer loyalty, quickly spot red flags, and make your customers' lives easier. 

See how to turn your customer data into a strategic asset that will generate a  better approach to marketing, loyalty, and customer care. 

We've prepared the ultimate guide on Customer Loyalty to help you become a company that uses CLV as the North-Star metric.

The only guide you need about the customer churn: what it means, how to calculate it, and how it ties in with other crucial metrics.

This guide on Customer Research uncovers the most common research methods, the benefits of this process, and helpful tips to get you started.