Alexandra Panaitescu Articles

Discover the importance of using an NPS software solution for your customer retention efforts and the main features an NPS tool should provide.

Discover Brad Geddes’s advice for eCommerce stores that want to use Google Ads to support their customer acquisition and retention strategies.

Discover what purchase frequency (PF) is, how to calculate it and what you can do to improve this vital KPI for your retention efforts.

Discover Roger Dooley’s advice for eCommerce stores that want to use neuromarketing tools for understanding customer behavior and experience.

Discover what Net Promoter Score (NPS) is and how to calculate it. Find if you have a good NPS and learn to create the best...

Discover how to calculate the RFM score for each customer and identify different segments based on their score.

Discover how to calculate customer lifetime value using the simple, historical, and predictive CLV formula.

Discover a new way to create the best custom audiences for Facebook Ads based on your most valuable resource: your customer data.

Discover Tim Kilroy’s advice for digital marketing agencies that search for a healthy, growth-oriented approach to the constantly changing environment.