How to Become a Certified Customer Value Optimization Expert
- The CVO Expert Certification comes from the CVO Certification Course at the CVO Academy by Omniconvert, which ends with a certification exam and an assignment.
- The course has 20 chapters, 109 lessons and 16 hours of video content, plus 12 frameworks, calculators and resources, and the full price is $999.
- Nine international eCommerce experts teach it, including Valentin Radu on Customer Value Optimization and Bob Moesta on Jobs to be Done.
- The course is for entrepreneurs and marketers at an intermediate to advanced level who want to grow customer lifetime value and retention in eCommerce.
- The course teaches the 9-step CVO methodology, which you can apply with Nexus by Omniconvert for RFM segmentation and Omniconvert Explore for testing.
You become a Certified Customer Value Optimization Expert by joining the Customer Value Optimization Academy, completing its CVO Certification Course and passing the certification exam. The course has 20 chapters, 109 lessons and 16 hours of video, taught by 9 international eCommerce experts.
We have been talking a lot about customer value optimization, customer lifetime value, customer retention, the RFM model, Net Promoter Score and many, many other concepts, all centered around the one thing that keeps an eCommerce business alive and well and hungry for more: the customer. So we decided to create a course out of it.
The CVO Academy is here to teach, inspire and help you learn how to make any eCommerce business more profitable and sustainable using the power of customers, and to focus on the only thing that really matters: Customer Lifetime Value.
What it means to be a Certified Customer Value Optimization Expert
According to the CVO Academy, a certified expert is able to:
- Use the CVO methodology and processes to drive sustainable business growth.
- Master customer insights and predict customer behavior.
- Know how every eCommerce skill affects customer lifetime value, from retention, support and analytics to email and ads.
- Create a great customer experience in an eCommerce business.
- Use the eCommerce tools that affect CLV.
Besides the financial benefit it brings, the certification also comes with a better understanding of how eCommerce works. It is your chance to prove your knowledge, and to show it by taking your business to the next level.
Why did we create this course?
Competition in eCommerce keeps growing, and buying new traffic keeps getting more expensive. Most training still focuses on marketing budgets for customer acquisition. Much less of it explains what to do with the customers you already paid to acquire: how to find out which of them are worth the most, why they buy, why they leave, and how to use what they teach you to acquire more customers like them.
That gap is what Customer Value Optimization closes, and it is what the CVO Academy teaches.
Who is the CVO certification course for?
Whether you have an eCommerce business, you work with one, or you simply want to learn something valuable about customer retention, you will find powerful insights in this course. In short, the CVO Certification Course is for:
- Any entrepreneur who wants to apply a customer-driven approach in their online business.
- Anybody interested in getting a Customer Value Optimization certification and learning how to increase customer lifetime value and customer retention in eCommerce.
- Anyone who is interested in customer behavior, customer segmentation, loyalty and customer satisfaction measurement.
PS: The marketing and eCommerce knowledge level required is intermediate to advanced. The strategies are platform-agnostic, so you can apply them whatever eCommerce platform you use.
What does the CVO course cover?
Here is how the 20 chapters group together, based on the curriculum published on the CVO Academy course page.
| Topic area | Chapters | What you learn |
|---|---|---|
| Customer lifetime value | 1 | The eCommerce growth formula, product-centric vs customer-centric companies, how to calculate CLV, and the CLV to CAC ratio |
| The CVO framework | 2 | The CVO methodology, the CVO timeline, the 4 CVO campaign types, the PECTI prioritization framework, and what to monitor |
| RFM segmentation | 3 | Why RFM changes eCommerce, and how to treat power, active, at-risk and lost customers |
| Customer experience and retention | 4–7 | Emotions, CX, Net Promoter Score, the 5 phases of the customer journey, and how to improve every phase |
| Customer research | 8–11 | The Jobs to be Done methodology, qualitative research and surveys, CLV and cohort analysis, product assortment, and your ideal customer profile |
| Email and website optimization | 12–16 | Email strategy for onboarding and retention, moving from CRO to CVO, pre-purchase and post-purchase flows, and advanced email tactics |
| Support and acquisition | 17–18 | Using customer support to improve the experience, CLV models with advertising impact, the audience performance matrix, and CLV in influencer marketing |
| Practical CVO | 19–20 | Top 10 CVO takeaways and 15 practical tactics, from purchase-cycle campaigns and power-customer programs to re-engagement and building a CVO squad |
Across these chapters, the course teaches:
- Customer lifetime value optimization
- Customer segmentation
- Loyalty and retention
- eCommerce growth tactics
- Jobs to be Done methodology
- Customer acquisition and ads tactics
- Email marketing strategies
- Qualitative and quantitative analysis
- Customer onboarding and support
- Cohort analysis
- Customer behavior
- Net Promoter Score
The CVO methodology at the center of the course
These are the 9 steps of the Customer Value Optimization methodology, as Valentin Radu published them:
- Change the way your company defines “success”
- Monitor CLV and the KPIs that are affecting it
- Carry out qualitative research for each RFM group
- Find customer anomalies
- Find your ICP by doing RFM segmentation and analysis
- Optimize Customer Journey Mapping
- Developing the retention strategy
- Ongoing optimization
- Build ongoing personalization campaigns across all channels
Who teaches the CVO course?
These world-class instructors teach you everything you need to know about Customer Value Optimization and how to apply it to build a smart, sustainable eCommerce business:
- Valentin Radu → Customer Value Optimization
- Bob Moesta → Customer research and the Jobs to be Done methodology
- Dennis Yu → Customer acquisition tactics
- Val Geisler → Email strategy
- Chase Dimond → Email tactics and flows
- Karl Gilis → Customer experience, CRO and company culture
- Maria Caciur → RFM segmentation
- Julia Whatley → Customer support tactics
- Cristi Movilă → eCommerce growth
Together, they teach you how to offer and measure a great customer experience from the awareness stage to the loyalty stage. And we cannot forget our Gold Partner, VTEX, which helped us make this certification course possible.
How to become a Certified Customer Value Optimization Expert
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Take the free mini-course (optional)The CVO Academy offers a free crash course that shows the impact CVO can have on your business and career. Use it to decide whether the full course is right for you.
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Enroll in the CVO Certification CourseEnroll on the CVO Academy course page. The full price is $999. Group discounts are available for teams.
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Complete the 20 chaptersWork through the 109 lessons, the tools and the calculators. The academy estimates around 15 hours in total, depending on your pace and the assignments.
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Pass the certification exam and the assignmentThe course ends with the CVO Expert Certification Exam and an assignment on taking CVO further in your career.
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Show your certificationAdd your unique CVO Expert Certification to your resume or as a badge on your LinkedIn profile.
| Course fact | Detail |
|---|---|
| Price | $999 for the full course and certification |
| Content | 20 chapters, 109 lessons, 16 hours of video content |
| Resources | 12 frameworks, calculators and resources |
| Instructors | 9 international eCommerce experts |
| Level | Intermediate to advanced |
| Platform | Platform-agnostic |
| Access | As long as the academy website is up |
| Certification | Unique CVO Expert Certification after the exam |
The CVO Academy was founded by Omniconvert with the mission to put customer happiness at the center of eCommerce businesses everywhere, to help them become customer-centric and reap the rewards of a positive customer experience. It provides practical, engaging online classes taught by world-renowned instructors, so anyone can learn from the best. Follow the CVO Academy LinkedIn page to keep in touch with the latest news.
How to apply Customer Value Optimization to your store
Several steps of the methodology depend on data you cannot build by hand at scale. Monitoring CLV, finding customer anomalies and finding your ICP with RFM segmentation all need your order history grouped by customer. Nexus by Omniconvert does that work and keeps the segments current, so your retention campaigns reach the right customers.
The last steps, ongoing optimization and personalization across all channels, need experiments. Omniconvert Explore lets you test changes, survey customers on-site and personalize the experience for each segment.
Join the CVO Academy and become a Certified Customer Value Optimization Expert! ⭐
Frequently Asked Questions
A Certified Customer Value Optimization Expert is someone who has completed the CVO Certification Course at the CVO Academy by Omniconvert and passed its certification exam. The certification shows that you can use the Customer Value Optimization methodology to grow an eCommerce business through its customers: measuring customer lifetime value, segmenting customers with RFM, improving the customer experience and building retention campaigns.
The full price of the Customer Value Optimization Expert Course and Certification is $999, according to the CVO Academy course page. The academy also offers group discounts for teams and referral discounts, and a free mini-course you can take before you decide.
The course contains 109 lessons and 16 hours of video content across 20 chapters. The academy says the total time is around 15 hours, but it depends on your own pace and on how long you take to complete the assignments.
The course is for entrepreneurs who want a customer-driven approach in their online business, for marketers who want a Customer Value Optimization certification, and for anyone interested in customer behavior, segmentation, loyalty and satisfaction measurement. The required level of marketing and eCommerce knowledge is intermediate to advanced.
You learn customer lifetime value and the CLV to CAC ratio, the CVO methodology and the PECTI prioritization framework, RFM segmentation, customer experience and Net Promoter Score, the Jobs to be Done methodology, qualitative and quantitative research including cohort analysis, ideal customer profiles, email strategy and flows, customer support, CLV-informed acquisition, and practical CVO tactics.
Yes. The CVO Academy states that the strategies in the course can be applied on any eCommerce platform. The methods depend on your customer and order data, not on a specific store builder.
Each graduate receives a unique CVO Expert Certification that they can include on their resume or add as a badge to their LinkedIn profile.
Use Nexus by Omniconvert to segment customers by recency, frequency and monetary value, analyze customer lifetime value and push RFM segments directly to Meta Ads, Google Ads and Klaviyo. Use Omniconvert Explore to run the A/B tests, surveys and personalization that the ongoing optimization steps of the methodology require.
If you are not sure the full course is right for you, start with the free mini-course on the CVO Academy site to see how Customer Value Optimization applies to your business. If it fits, the full certification course takes you through all 20 chapters, from why customer lifetime value matters to practical CVO tactics, and ends with the certification exam. While you learn, put the method to work on your own data: build your RFM segments, find your power customers and at-risk customers, and plan the first retention campaign around them. That is how a certificate turns into a more profitable store.
Put Customer Value Optimization to work
Nexus by Omniconvert turns the CVO methodology into daily practice: RFM segmentation, customer lifetime value analysis and churn signals, with segments pushed directly to Meta Ads, Google Ads and Klaviyo. Built on 13 years of eCommerce data from 7,000+ websites.