Conversion Rate Optimization

Close your laptop. Go outside. Talk to your customers.

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble: Anything you’re thinking about customers and markets is nothing more than a guess. Des Traynor, Co-Founder Intercom Indeed! Without research, anything we do is a guess based on our own limited experiences and beliefs. Any when we guess we fail to deliver products/services that sell. So stop guessing. Start researching. We are dedicating…

How to Really Understand Your Buyer Persona

Before You Start Spending (More) Money on Paid Campaigns TL;DR: It’s expensive to waste money on advertising to the wrong people. That’s why you need to find out who your best customers are and why they buy from you. Unfortunately, Google Analytics only shows you aggregated data. No insights into the desires and motivations of real users. That’s why you need to go to the depths of your own database, pull out the raw numbers regarding your best customers and…

17 Quick Conversion Rate Optimization Tips from Maria Caciur and Nils Kattau

How many CRO experts do you need to change a lightbulb? Just one. Conversion Rate Optimizers are one-man bands proficient in data analysis, psychology, copywriting, and many other arts, crafts, and sciences. How many CRO experts do you need to boost your conversions and squeeze more revenue out of your eCommerce website? Well, it depends. If they’re absolutely amazing like Maria Caciur (Head of Omniconvert Agency) and Nils Kattau (Founder of the Online Marketing Summit in Berlin), you only need…

How to Create Customer Satisfaction Surveys That Aren’t Annoying

Table of Contents Customer Satisfaction Surveys: Why run them? Create Your Own Survey in an Effortless Manner  What Are Some Survey Examples from Our Customers? Survey example for Bouncing Visitors Survey example for Engaged Visitors Survey example for Shoppers  Survey example for Clients/ Buying Visitors Customer surveys are great tools used to collect feedback. That customer feedback which lets us see our products with fresh eyes. Take Slack, for example. You’re probably using it now to chat with your colleagues.…

Building Data-Driven Hypotheses for your A/B Tests

With great power comes, well, a great amount of data to analyze before you make any change to your brand. Yes, of course, responsibility also comes with all of this – but, as data-driven geeks, we just happen to think that the natural order of things is: Having the power to change something about your eCommerce site; Analyzing the data behind the site; Forming a hypothesis based on the data; Applying changes based on the aforementioned hypothesis. Doesn’t sound very…

Valentin Radu’s Success Journey

Valentin Radu’s Life Journey   Some stories are just too amazing not to share – and Valentin Radu’s is definitely one of the best. When he heard Valentin’s story, my colleague, Chase, thought that this would make for a great discussion topic. So, he drew Valentin aside in our backyard at Omniconvert, and together, they unfolded our CEO’s journey to success. How did Valentin get here? Where did he start? And what are some of the most important things he…

Mom, We Broke Marketing. Now What?

I once heard a very bad joke. It went something like this: “Mom, you know that beautiful vase in our living room, the one that has been passed on for generations?” “Yes, son.” “Well, it seems that I was the last generation, Mom”. The joke is bad, but thinking of how the entire digital marketing has changed, I realized we broke the vase. We broke marketing as it used to be known, and now we have to glue it back…

Results of an A/B Testing and Interactions campaign = Boost CR by 22.26% in just 6 months

In this case study, we will show you how Ideall.ro (an appliance eCommerce store) was able to boost their conversion rate by 25% in just 6 months through our A/B Testing tool and interactions. Table of Contents The eCommerce Appliance Industry – A First Look Key Takeaways from the Appliances eCommerce Industry Challenges Ideall.ro Encountered The Testing Methodology We Used Results Results from A/B Testing with Omniconvert Conclusions: Benefits of Testing different layouts on your website: The eCommerce Appliance Industry – A First…

Ultimate Review: Which CRO Software tool is best for your business?

Conversion rate optimization is not easy. If it were easy we wouldn’t be here, but most probably on a yacht on some tropical island. Now, perfect conversion rate optimization software is the fantasy of many digital marketers. Work less get a bunch of results. Table contents Who is Omniconvert and how is different? Who is Google Optimize and how is it different? Who is Visual Website Optimizer (VWO) and how is it different? Who is Optimizely and how is it…

eCommerce in 2018: grow-or-die – 49 Growth ideas ebook

The conversion rate optimization is even more important for e-commerce businesses than any other online business because it helps them make the most out of the traffic they already have instead of spending large budgets on customer acquisition. Below you will find 49 growth ideas from 19 awesome e-commerce experts for growing your business in 2018. Want to find out even more? Download our e-book to catch up with the ​​​​​​​​​​​​​​latest trends from the e-commerce industry worldwide. First, Elle Morgan,…