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Conversion Rate Optimization Articles

This section offers plenty of materials that help you optimize the conversion rate for your ecommerce website. Find tips, examples, and use cases that help you achieve better conversion rates on your homepage, product pages, and other conversion-oriented landing pages on your site.

eCommerce Custom Intent Audiences for Google Ads

Discover the benefits of using intent audiences in your next campaign and how to set up display ad campaigns using this feature.

Oana PredoiuAugust 12, 2022

5 Types of Online Shoppers – what they need and how you convert them

Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type.

Oana PredoiuJune 30, 2022

Facebook Ads for eCommerce: Strategies, Examples, and Tips

When acquisition is expensive and ROI is low, here's how to plan, target, and run Facebook Ads that drive sales for your eCommerce Business.

Oana PredoiuJune 10, 2022

Facebook Ads Best Practices – Your Updated Ad Guide

See how to nail your Facebook ads, survive surging costs and acquire high quality customers for your business.

Oana PredoiuMay 27, 2022

How to Implement an Ecommerce Customer Value Optimization Framework in 2021

Let's a look into the exact steps you need to take to start using the customer value optimization framework in 2021 and why you need...

Ivan KreimerApril 2, 2021

What is a Good eCommerce Conversion Rate?

What makes a relevant eCommerce conversion rate? Let's have a look over the eCommerce conversion rate formula and a few tactics and a special tool...

Valentin RaduJanuary 13, 2021

Why Customer Value Optimization Exceeds Conversion Rate Optimization

CVO and CRO are considered basic strategies to help the business prosper, but why do more and more business coaches admit CVO to exceed CRO?

Stacey WonderDecember 4, 2020

BFCM, Customer Retention & eCommerce 2021 23 experts

BFCM, Customer Retention & 2021 eCommerce – The eCommerce Growth Summit Success Story

The eCommerce Growth Summit brought 23 speakers to speak about practical strategies from Customer Retention, Customer Experience, CRO, SEO & PPC and eCommerce Industry Insights.

Andrada VonhazNovember 19, 2020

BFCM, Customer Retention & eCommerce in 2021 as seen by 23 experts – the eCommerce Growth Summit – 2020 Fall Edition

The eCommerce Growth Summit - 2020 Fall Edition is coming in strong! 23 experts will talk about BFCM, customer retention & eCommerce in 2021.

Andrada VonhazNovember 12, 2020

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.