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Web Personalization Articles

Discover in this section materials that help you create a unique experience for each of your leads and customers. Learn how to transform the information you have about their needs and preferences into personalization opportunities for seamless website experiences.

Step by Step Guide To Building An RFM Model (and How to Use It)

The RFM Model is the best way e-commerce sites can remain relevant to its customers and boost its retention.

Elena DobreFebruary 23, 2023

CRO program

What is a Conversion Rate Optimization (CRO) program and what are its goals? Find our more about it and the steps for creating a successful...

Valentin RaduMay 22, 2020

The Importance of Push Notifications

What is a Push Notification? The answer to what push notifications are can be found on your browser, regardless of the browser and even the...

Valentin RaduApril 29, 2020

Top 5 CRO Tips That Will Get You Results

If you were an astronaut at the International Space Station, you’d have to be fit. Extremely fit. You’d have to exercise two and a half...

Kurt PhilipFebruary 19, 2020

eCommerce A/B testing case study: Boost CR by 22.26% in just 6 months

In this case study, we will show you how Ideall.ro (an appliance eCommerce store) was able to boost their conversion rate by 25% in just 6 months through...

Mara GavrilescuJanuary 3, 2020

Omniconvert x Otter – Ep 1 – Why focus on customer retention?

At Omniconvert, we spent the last couple of months trying to understand eCommerce customer retention. We conducted interviews with eCommerce Managers and industry experts. We conducted online...

Anca SanduNovember 10, 2018

eCommerce Customer Retention study. Key findings.

In a previous blog post, I was starting to tell you about how we practice what we preach when it comes to customer feedback. We...

Anca SanduOctober 30, 2018

How to Really Understand Your Buyer Persona

Before You Start Spending (More) Money on Paid Campaigns TL;DR: It’s expensive to waste money on advertising to the wrong people. That’s why you...

Valentin RaduOctober 2, 2018

How to use Conversion Rate Optimization for your Magento store

We’re not going to bore you with what Conversion Rate Optimization (CRO) means. You already know all that. But, If you were to remember one thing...

Anca SanduSeptember 11, 2018

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.