Web Personalization Articles

Discover in this section materials that help you create a unique experience for each of your leads and customers. Learn how to transform the information you have about their needs and preferences into personalization opportunities for seamless website experiences.

conversion rate optimization cro program

CRO program

What is a Conversion Rate Optimization (CRO) program and what are its goals? Find our more about it and the steps for creating a successful...

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.
Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.
Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.