Customer Retention Articles

In this section, you’ll find advice on customer retention strategies, tactics, examples, apps and tools to help you nail this process for your e-commerce business.


As most of the interactions with your customers take place online, you need to adapt your approach and look for advice that focuses on the particularities of ecommerce customer retention. 


More and more businesses understand that mastering Customer Acquisition Cost (CAC) is not enough for sustainable growth, so they need to start improving customer lifetime value (CLV) too. Customer retention has a direct impact on CLV, so if you’re looking for new ways to boost retention and generate loyalty (that becomes advocacy), you’re on the right track. We’ve got plenty of materials on customer retention.

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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