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Customer Retention Articles

In this section, you’ll find advice on customer retention strategies, tactics, examples, apps and tools to help you nail this process for your e-commerce business.

As most of the interactions with your customers take place online, you need to adapt your approach and look for advice that focuses on the particularities of ecommerce customer retention.

More and more businesses understand that mastering Customer Acquisition Cost (CAC) is not enough for sustainable growth, so they need to start improving customer lifetime value (CLV) too. Customer retention has a direct impact on CLV, so if you’re looking for new ways to boost retention and generate loyalty (that becomes advocacy), you’re on the right track. We’ve got plenty of materials on customer retention.

Customer Centricity – Stand out in a crowded market. Win Customers’ hearts.

Today's post explores why customer-centricity is crucial and how to become more customer-centric. Keep reading and discover valuable insights and practical tips to help you...

Oana PredoiuApril 21, 2023

Customer Experience Lifecycle – create experiences that wow customers

Today's article explores the various stages of the customer experience lifecycle and provides practical tips to help you enhance your customers' journey and boost your...

Oana PredoiuApril 20, 2023

Increase Customer Loyalty with Personalized eCommerce Experiences

Deep-dive into eCommerce personalization: benefits, techniques, ideas, and real-life examples of personalization in eComm & retail.

Oana PredoiuApril 12, 2023

Maximising Profitability: a Deep Dive into the Repeat Orders Metric for eComm & Retail

Today we will look at a crucial metric to track your performance post-acquisition: the repeat order rate. We'll go through the definition, the formula, and...

Oana PredoiuMarch 21, 2023

Cracking the Code: How to Identify and Nurture Your Best Customers

Read on to discover the methodology large, global retailers use to identify their best customers, how to keep them happy using a CVO approach, and...

Oana PredoiuMarch 13, 2023

Customer retention strategy

Discover the importance of customer retention management and the most significant elements to include in your CR plan.

Valentin RaduFebruary 27, 2023

Don’t Let Your Customer Slip Away: Trips & Tricks for Identifying and Retaining At-Risk Customers

In today's blog post, we'll explore the world of at-risk customers and what you can do to win them back and reduce customer churn in...

Oana PredoiuFebruary 17, 2023

How to make customers buy again

Customer retention is key for eCommerce growth. So how can you make customers buy again from your store? Here are a few retention strategies,

Andrada VonhazFebruary 16, 2023

How can Scarcity empower your Business

What is Scarcity? Scarcity (also known as paucity) is a phenomenon that goes beyond economics and is deeply rooted in human psychology. We can talk...

Valentin RaduFebruary 15, 2023

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.