Published by

Valentin Radu

Valentin is a serial entrepreneur and visionary involved in tech and digital marketing for the past 12 years. He is the founder & CEO of Omniconvert, our integrated conversion rate optimization platform.

36Articles

Customer Retention

What is customer retention?

Customer retention defines a company’s ability to retain customers over a given period of time and is measured through the…

RFM

What is RFM?

If you’re an eCommerce marketer or have your own online business, then you are probably constantly focusing on ways to…

Conversion Rate Optimization, Customer experience, Retention Rate Optimization, User Research

Consumer behavior in marketing – patterns, types, segmentation

How many times throughout the day do you make decisions? What should I wear today? What perfume should I put…

Customer experience, Ecommerce Growth

How to create a Customer Experience Strategy

In every area of our lives, we are in a permanent search. We are looking to get the most exciting…

Customer experience, Customer Retention, Customer Retention Strategy

What is customer experience?

If you want to know what is customer experience, also known as CX, let me first tell you a short…

Customer Retention Strategy, Ecommerce Growth, Retention Rate Optimization

Customer Lifetime Value (CLV) – how to calculate, measure, and improve it

Calculating Customer Lifetime Value is a widespread practice among both e-commerce business owners and marketers. However, not everyone approaches this…