Published by

Valentin Radu

Valentin is a serial entrepreneur and visionary involved in tech and digital marketing for the past 12 years. He is the founder & CEO of Omniconvert, our integrated conversion rate optimization platform.

65Articles

Case Study

How we increased Otter’s retention rate with 6% by focusing on a single customer segment

When we started working with Otter, the profit of their online shop was stagnating and their retention rate was lower…

Customer research

Types of customers and how to segment them

To ask ourselves why customers are essential for businesses would sound like debating if flying is possible for humans without…

Ecommerce Growth

Today we’re launching Reveal

Hello, there! Today, we’re officially launching Omniconvert Reveal! After 3 years of research & development, we’re finally ready with an…

Customer Retention

What is customer attrition

What is the customer attrition? Holding on to your customers and managing their customer experiences are the smartest, safest, and…

Customer Retention

Customer lifecycle management

Today’s article is all about customer lifecycle management – we’re looking into the definition, its importance and everything we need…

Customer research

What is a customer data platform

What is customer data? You’re a business that is partially or entirely functioning online, right? You are processing orders, you…