Valentin Radu Articles

What is a customer data platform and why would you need it? How can it benefit your business and marketing strategy? Read on to find...

What a single customer view? What type of data does it use? What are the steps to creating one? What are the benefits in doing...

Well, it looks like the planet is not fixed and that makes the eCommerce growth quite sticky.  20% of the retail is online in the...

One thing to keep in mind is that not all customers are created equally. One single ICP (Ideal Customer Profile) generates a margin of as...

It is better to prevent than to cure!  However, companies fail at living healthy.  Yes, french fries can be addictive.  However, if you failed to...

I changed my mind multiple times.  Early in my life, I changed a lot of jobs.  I had around 17 jobs before building companies.  I’ve...

Around 35% of customers are slowly and steadily churning. Create campaigns for the customers that are slipping away and prevent churn.

Stop wasting money advertising to the wrong audience and see what you can do to improve ROAS.

Why should you waste money to target visitors that don’t buy or customers that will never come back? We all know that the FB algo...