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Close your laptop. Go outside. Talk to your customers.

Conversion Rate Optimization, Ecommerce Growth, User Research, Web Personalization October 17, 2018

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble: Anything you’re thinking about customers and markets is nothing more than a guess. Des Traynor, Co-Founder Intercom Indeed! Without research, anything we do is a guess based on our own limited experiences and beliefs. Any when we guess we fail to deliver products/services that sell. So stop guessing. Start researching. We are dedicating…

How to Really Understand Your Buyer Persona

Conversion Rate Optimization, Ecommerce Growth, User Research, Web Personalization October 2, 2018

Before You Start Spending (More) Money on Paid Campaigns TL;DR: It’s expensive to waste money on advertising to the wrong people. That’s why you need to find out who your best customers are and why they buy from you. Unfortunately, Google Analytics only shows you aggregated data. No insights into the desires and motivations of real users. That’s why you need to go to the depths of your own database, pull out the raw numbers regarding your best customers and…

How to Create Customer Satisfaction Surveys That Aren’t Annoying

Case Study, Conversion Rate Optimization, Ecommerce Growth, User Research September 20, 2018

Table of Contents Customer Satisfaction Surveys: Why run them? Create Your Own Survey in an Effortless Manner  What Are Some Survey Examples from Our Customers? Survey example for Bouncing Visitors Survey example for Engaged Visitors Survey example for Shoppers  Survey example for Clients/ Buying Visitors Customer surveys are great tools used to collect feedback. That customer feedback which lets us see our products with fresh eyes. Take Slack, for example. You’re probably using it now to chat with your colleagues.…

Building Data-Driven Hypotheses for your A/B Tests

Conversion Rate Optimization, Ecommerce Growth September 9, 2018

With great power comes, well, a great amount of data to analyze before you make any change to your brand. Yes, of course, responsibility also comes with all of this – but, as data-driven geeks, we just happen to think that the natural order of things is: Having the power to change something about your eCommerce site; Analyzing the data behind the site; Forming a hypothesis based on the data; Applying changes based on the aforementioned hypothesis. Doesn’t sound very…

Top 5 Customer Retention strategies for your eCommerce website

Ecommerce Growth, Retention Rate Optimization September 5, 2018

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. But let me start with this, though: I’m guilty as charged. I’m a huge, monstrous eCommerce consumer. I buy everything online, except for grocery (mostly because pushing the cart around the supermarket, waiting in line and carrying the bags up for three…

Mom, We Broke Marketing. Now What?

Conversion Rate Optimization, Ecommerce Growth, Web Personalization August 30, 2018

I once heard a very bad joke. It went something like this: “Mom, you know that beautiful vase in our living room, the one that has been passed on for generations?” “Yes, son.” “Well, it seems that I was the last generation, Mom”. The joke is bad, but thinking of how the entire digital marketing has changed, I realized we broke the vase. We broke marketing as it used to be known, and now we have to glue it back…

Why Do Agencies Fail when Hiring CRO experts

Ecommerce Growth August 27, 2018

In many ways, Conversion Rate Optimization is still in its infancy. Many business owners (especially in the medium-sized sector) either don’t see it at its true value or they simply fail to hire CRO experts that will lay actual results on the table. Why is that? Well, there seem to be a lot of reasons – so, after a discussion with Viljio Vabrit from ConversionXL, Chase and Valentin put together a GardenSide eCommerce video to explain the WHY and the…

How To Launch a Profitable eCommerce Business on Social Media

Ecommerce Growth, Guest Posts July 26, 2018

– A Guest Post by Plannable.io –   There’s no doubt that social media and eCommerce are as linked as it gets these days. At least I hope there’s no doubt. If you have or are part of an eCommerce business, you understand that all your customers are on social media and most of their purchasing decisions are at least influenced if not entirely made in that space. In this piece, I’ll go through the steps needed to grow your…

Results of an A/B Testing and Interactions campaign = Boost CR by 22.26% in just 6 months

Case Study, Conversion Rate Optimization, Ecommerce Growth, Web Personalization July 3, 2018

In this case study, we will show you how Ideall.ro (an appliance eCommerce store) was able to boost their conversion rate by 25% in just 6 months through our A/B Testing tool and interactions. Table of Contents The eCommerce Appliance Industry – A First Look Key Takeaways from the Appliances eCommerce Industry Challenges Ideall.ro Encountered The Testing Methodology We Used Results Results from A/B Testing with Omniconvert Conclusions: Benefits of Testing different layouts on your website: The eCommerce Appliance Industry – A First…

The simple guide to e-commerce product page optimization

Ecommerce Growth, Landing Page Optimization April 19, 2018

Getting the most revenue you can out of your e-commerce product page is important and it can be difficult to know just how this is achieved. With Google introducing different algorithms and changes in customers buying behaviors, it can be tricky to ensure that your products are receiving the right exposure and you are able to offer your customers a smooth buying experience. In this guide, we will give you some tips and suggestions on how to create easy to…

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