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CRO Guide  >  Introduction

The Complete Guide To Conversion Rate Optimization (CRO)

This Omniconvert guide covers everything about Conversion Rate Optimization (CRO): CRO definition, gathering and interpreting qualitative and quantitative data, online survey software, creating an A/B test, segmentation and personalization.

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Table of Contents

Conversion Rate Optimization. If you’ve dropped by any marketing blog, you’ve probably seen this term crop up from time to time. You might have even heard of the stupendous results it can deliver, from increasing sales to capturing thousands of additional leads.

What exactly is conversion rate optimization – or CRO for short? How can it help your business? How do you go about setting up a CRO campaign?

In this in-depth guide, we’ll answer all these questions and more.

Who is this guide for?

We wrote this guide for anyone who wants to better understand conversion rate optimization. That said, the people who will benefit the most from this guide are:

  • Experienced marketers who want to learn more about conversion rate optimization and implement it in their organization or offer it as a service.
  • Entrepreneurs who want to learn how CRO works and how they can use it in their startups.
  • Established businesses and E-commerce store owners who want to understand conversion rate optimization fundamentals before hiring a CRO agency.

While knowledge of marketing will help, it is not necessary for understanding this guide. Anyone, regardless of experience or industry, can read, use and benefit from this guide.

Explore helps you make the most out of your CRO efforts through advanced A/B testing, surveys, advanced segmentation and optimised customer journeys.

Test your insights. Run experiments. Win.
Or learn. And then win.

How to use this guide?

We recommend reading this guide once quickly to get a firm grip on conversion rate optimization fundamentals. After that, use this guide as a reference to clarify core CRO fundamentals, gather testing ideas or learn from case studies. Feel free to print a copy for your marketing library.

How is this guide organized?

This guide is organized into five chapters covering every aspect of conversion rate optimization.

Chapter 1: Understanding Conversion Rate Optimization

Learn more about CRO, its core elements and how it can help you. 

  • Section I: What is Conversion Rate Optimization?
  • Section II: Why Does CRO Matter?

Chapter 2: Your First Steps in CRO

Understand CRO fundamentals and take your first steps towards setting up a CRO campaign.

  • Section I: What CRO is NOT
  • Section II: The Conversion Rate Optimization Process

Chapter 3: Gathering Data – The Foundation of CRO 

All successful CRO campaigns start with gathering data. Learn how to capture subjective and objective data from potential and existing customers in this chapter.


Chapter 4: How to find the best online survey software

Why should you use online survey software and where should you start? This chapter answers all your questions and also shows you what to look for in an online survey tool.

Chapter 5: The A/B Testing framework

A/B testing is the heart of CRO. Learn how it works and the framework to follow for effective A/B testing in this chapter.

Chapter 6: Creating your First A/B Test

After understanding the basics of A/B testing, it’s time to put them into practice. This chapter shows you an in-depth analysis of A/B testing.

Chapter 7: What is a good eCommerce Conversion Rate?

This chapter is an up-to-date sneak peek on average eCommerce conversion rate by industry, together with a few eCommerce conversion rate tactics and tools to keep in mind. 

Chapter 8: Placing segmentation and personalization in the CRO mix (coming soon)

Personalization makes communication with your audience relevant. Learn from this chapter how to use personalization to increase your conversion rates. The segmentation part will help you go even further down the funnel towards retention.

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Valentin Radu

Valentin Radu

Valentin is a serial entrepreneur and visionary involved in tech and digital marketing for the past 12 years. He is the founder & CEO of Omniconvert, our integrated conversion rate optimization platform.
Valentin Radu

Valentin Radu

Valentin is a serial entrepreneur and visionary involved in tech and digital marketing for the past 12 years. He is the founder & CEO of Omniconvert, our integrated conversion rate optimization platform.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.

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