In this webinar, which was part of the International CROday, I’ve had a presentation together with Laura Moisei from 123Contactform about how to properly use A/B testing, real-time web personalization and lead capturing surveys to capture more leads from your existing traffic.
The bonus is an A to Z guide on lead generation, so here is the recording in case you’ve missed it:

And here is the presentation deck:

http://www.slideshare.net/123ContactForm/how-to-bring-your-lead-generation-to-the-next-level-using-simple-tools-cr-oday-46814871