Elena Dobre Articles

When was the last time you had enough time to plan something at work? I know that we, marketers, can’t always find the time to...

The RFM Model is the best way e-commerce sites can remain relevant to its customers and boost its retention.

Nowadays, the speed at which things are happening is automatically shifting the way we think and act. Since marketing is a recently discovered science in...

In the past, the majority of the landing pages look awful and boring. Ever wish you could understand the evolution of landing pages? If yes,...

Site navigation on e-commerce websites represents the path that users are following when they are looking for something to purchase. As a consequence, a drop-down...

20 years ago, Click Through Rate was on all of the marketer’s lips. It used to be an important metric for marketers who were using...

Marketing and sales teams rarely get along: marketers blame sales people for not following up with the leads in a timely manner. On the other...

  According to the State of Inbound (2016) report from HubSpot, the main focus of marketers today is converting visitors into leads and customers. What...

Do you want to get better results from your eCommerce website? If yes, then you need to continuously improve every aspect of the website. Trust...