Top 14 Free CRO Tools

The 14 Free Conversion Rate Optimization Tools help businesses elevate their website performance through conversion rate optimization. A Conversion Rate Optimization (CRO) tool analyzes user behavior, identifies areas of improvement, and tests strategies to increase conversions. Free CRO tools improve the effectiveness of a CRO website by providing actionable insights for optimizing user experience. The free CRO tools provide businesses with the necessary analytics, testing, and user behavior insights to effectively improve the performance of a CRO website. Each tool focuses on identifying opportunities for better engagement and increased conversions.

The 14 Best Free CRO Tools are listed below

• Google Analytics: Google Analytics provides detailed insights into website traffic, user demographics, and behavior. It helps track goals and monitor key metrics essential for conversion analysis.
• Microsoft Clarity: Microsoft Clarity offers heatmaps, session recordings, and user behavior analytics. It identifies friction points, enabling improvements in website usability.
• Crazy Egg (free trial): Crazy Egg provides heatmaps, scroll maps, and click reports to visualize user activity. It identifies the areas where users engage most on a page.
• Freshmarketer (free plan): Freshmarketer includes A/B testing, heatmaps, and funnel analysis tools. It tracks user journeys to optimize conversion funnels.
• Hello Bar (free plan): Hello Bar helps capture leads and direct users to specific pages through pop-ups and banners. It elevates calls-to-action and improves conversions.
• Hotjar (Basic Plan): Hotjar offers heatmaps, session recordings, and surveys to understand user behavior. It helps pinpoint areas that require optimization for conversions.
• HubSpot (free tools): HubSpot includes forms, live chat, and marketing tools for lead generation. It integrates seamlessly with Customer Relationship Management (CRM) systems to improved customer conversions.
• Inspectlet (free plan): Inspectlet provides session recordings, heatmaps, and form analytics. It identifies pain points in user behavior to improve website interactions.
• Matomo (free version): Matomo is an open-source analytics website offering detailed insights into website performance. It provides heatmaps and tracks user behavior.
• Mixpanel (free version): Mixpanel tracks user actions and measures engagement across digital websites. It offers insights into user journeys and conversion rates.
• Plerdy (free plan): Plerdy includes heatmaps, Search engine optimization (SEO) tools, and pop-up forms for website optimization. It identifies user behavior trends to improve conversion rates.
• Smartlook (free plan): Smartlook records user sessions and generates heatmaps to analyze on-site behavior. It uncovers patterns that affect conversion performance.
• Sumo (free plan): Sumo provides tools for email capture, pop-ups, and social sharing. It enhances lead generation and improves website conversion rates.
• VWO (free trial): Visual Website Optimizer (VWO) supports A/B testing, heatmaps, and funnel analysis. It optimizes user experiences to improve website conversions.

1. Google Analytics

Google Analytics is a free Conversion Rate Optimization (CRO) tool that tracks and analyzes website traffic and user behavior. The tool operates by collecting data on visitor interactions, including page views, session duration, bounce rates, and conversion events. It benefits businesses by providing insights into how users interact with websites, helping them identify strengths and weaknesses in their user experience. Google Analytics applies to e-commerce, media, education, and service sectors, enabling targeted marketing and website improvements.

Comprehensive reporting features, integration with other Google services, and customization options are the advantages of Google Analytics. Steep learning curve and limitations in tracking across multiple devices without additional setup are the disadvantages. Businesses use Google Analytics to make data-driven decisions by analyzing visitor flow and conversion paths. For example, an online retailer uses Google Analytics to identify pages with high drop-off rates and optimize them to increase sales. A news website that tracks article popularity to tailor content strategies is another example. Google Analytics enables informed decisions that elevate user engagement and improve conversion rates across various sectors.

2. Microsoft Clarity

Microsoft Clarity helps businesses understand user interactions on websites and mobile applications. The tool offers features such as session recordings, heatmaps, and AI-powered insights to identify user behavior patterns. It benefits businesses by providing visual data on user engagement, enabling informed decisions to improve user experience and optimize conversion rates. Microsoft Clarity applies to e-commerce, education, and media, helping to refine user interfaces and improve content strategies. Unlimited session recordings, real-time data processing, and seamless integration with other analytics websites are the advantages of using free Microsoft Clarity. Data retention for 30 days and basic segmentation capabilities are its limitations.

E-commerce, media, finance, education, and travel utilize Microsoft Clarity. CRO tools help businesses analyze user behavior on websites. The tools provide insights that support data-driven decisions. Companies improve website design and user experience based on these insights. For example, an e-commerce site uses Clarity to identify where customers drop off during the checkout process. A media company uses it to determine which articles attract the most engagement. Financial services track how users interact with online forms to reduce errors. Travel websites optimize booking flows by studying visitor patterns.

3. Crazy Egg (free trial)

Crazy Egg offers a 30-day free trial, providing heatmaps, session recordings, A/B testing, and error tracking to help analyze user behavior. The tool benefits businesses by identifying areas for improvement, improving user experience, and increasing conversion rates. E-commerce, education, and digital marketing utilize Crazy Egg to optimize their websites. Easy setup, an intuitive interface, and seamless integration with Shopify and WordPress are the advantages of Crazy Egg. A cap on session recordings and basic segmentation capabilities are its limitations.

Crazy Egg’s free trial is popular in e-commerce, Software as a Service (SaaS), publishing, and hospitality industries. CRO tools help businesses track how users interact with their websites. The CRO tools reveal patterns that guide data-driven improvements. Companies use these insights to optimize site layout and increase conversions. For example, an online store uses Crazy Egg heatmaps to find which products get the most clicks. A SaaS company studies user behavior to simplify its signup process. Publishers analyze scroll maps to understand reader engagement. Hotels improve booking forms by identifying user drop-off points.

4. Freshmarketer (free plan)

Freshmarketer offers a free plan suitable for startups and small businesses. The free plan includes features such as contact and list management, email campaigns, website tracking, and basic segmentation. Freshmarketer allows up to 100 marketing contacts and two monthly email sends. The website provides a visual journey builder for creating automated workflows and supports integration with various applications. Support is available via live chat, phone, or email during business hours.

The free plan benefits businesses by enabling streamlined marketing efforts without initial investment. It helps manage customer interactions and automate communication processes. The visual journey builder simplifies the creation of automated workflows, improving efficiency. Basic segmentation enables targeted email campaigns, improving engagement. Website tracking provides insights into user behavior, informing marketing strategies.

E-commerce, education, and services utilize Freshmarketer to manage customer relationships and automate marketing processes. For instance, an online retailer uses the website to send personalized email campaigns to customers based on their browsing behavior. An educational institution employs it to automate communication with prospective students, providing them with relevant information at different stages of their decision-making process.

A service-based business leverages the tool to nurture leads and convert them into clients through automated workflows. Businesses make data-driven decisions to improve customer engagement and optimize marketing efforts by utilizing Freshmarketer's free plan. The website’s features support the creation of personalized experiences for customers, fostering stronger relationships and driving growth.

5. Hello Bar (free plan)

Hello Bar improves website conversions through unobtrusive notification bars. The free plan offers customizable popups, targeting options, and analytics to engage visitors effectively. It allows unlimited popups, but limits views to 5,000 per month. Customization options are available, including pre-built themes and a visual editor. Targeting features enable display based on location, campaign, and time. Analytics tools help track performance and optimize campaigns.

Hello Bar’s free plan is utilized by e-commerce, blogging, education, and nonprofits. CRO tools help businesses capture visitor attention and increase engagement. The CRO tools provide data that supports wise marketing choices. Companies use Hello Bar to create targeted messages and offers on their sites. For example, an online store uses it to announce discounts and boost sales. Bloggers use Hello Bar to grow email subscribers. Educational sites promote webinars with Hello Bar notifications. Nonprofits raise awareness and donations through customized bars. It shows how Hello Bar improves visitor interaction and conversion rates.

6. Hotjar (basic plan)

Hotjar's Basic plan provides essential insights into user behavior on websites. The basic plan includes heatmaps, session recordings, surveys, and feedback widgets. The tools help businesses understand how visitors interact with their sites, identify areas for improvement, and make data-driven decisions to improve user experience and increase conversions.

The Basic plan allows up to 35 daily session recordings, unlimited heatmaps, and collects up to 20 survey responses per month. It supports integration with WordPress, Shopify, and Google Tag Manager, facilitating easy setup and data collection. The plan is suitable for small businesses, startups, and individual website owners who seek to optimize their sites without incurring additional costs.

E-commerce, education, and digital services utilize Hotjar to gain insights into user behavior and improve their websites. For example, an e-commerce store uses heatmaps to determine which product images attract the most attention, guiding design adjustments to improve the user experience. An educational platform utilizes session recordings to identify navigation issues, resulting in improved user flow. A digital marketing agency utilizes surveys to gather client feedback, which informs service improvements.

Businesses make informed decisions based on real user interactions, leading to improved website performance and higher conversion rates by utilizing Hotjar's Basic plan. The tool's visual and qualitative data complement traditional analytics, providing a comprehensive understanding of user experience.

7. Hubspot (free tools)

HubSpot's free tools provide a range of resources to help businesses manage marketing, sales, customer service, and operations. The free tools include a Customer Relationship Management (CRM), email marketing, live chat, forms, landing pages, ticketing, and reporting dashboards. The free tools help businesses attract visitors, convert leads, and retain customers.

The free CRM allows unlimited users and up to 1 million contacts. It includes features such as contact management, email tracking, and deal pipeline visualization. Marketing tools include email campaigns, forms, landing pages, and ad management. Sales tools provide email templates, meeting scheduling, and live chat functionality. Service tools provide ticketing, a shared inbox, and customer feedback surveys. Operations tools enable workflow automation and data synchronization.

E-commerce, education, real estate, and professional services industries use HubSpot's free tools to boost customer engagement and streamline operations. For example, an e-commerce business uses the CRM to manage customer relationships and the marketing tools for email campaigns. A real estate agency tracks leads using the CRM and manages client inquiries through the service tools.

Businesses make informed decisions, personalize interactions, and improve efficiency by integrating HubSpot’s free tools. The unified website ensures that teams have access to consistent and up-to-date information, supporting effective collaboration and informed decision-making.

8. Inspectlet (free plan)

Inspectlet's free plan offers essential tools for website optimization, including session recording, heatmaps, and form analytics. The features enable businesses to observe user interactions, identify engagement patterns, and pinpoint areas for improvement. The free plan allows up to 2,500 recorded sessions per month and provides one week of data retention. The setup is suitable for small websites or startups looking to improve user experience without incurring an initial investment. However, higher-traffic sites require a paid plan for additional features and extended data storage.

E-commerce, education, and digital services utilize Inspectlet to gain insights into user behavior and optimize their websites for improved performance. For example, an online retailer uses session recordings to identify where users abandon their shopping carts, allowing for targeted interventions to reduce drop-off rates.

An educational website utilizes heatmaps to identify which sections of its site receive the most attention, informing content placement strategies. Businesses make data-driven decisions to improve user engagement and conversion rates by leveraging Inspectlet's free plan. The tool's visual data complements traditional analytics, providing a comprehensive understanding of user experience.

9. Matomo (free version)

Matomo's free version is an open-source web analytics website that offers comprehensive tracking and reporting capabilities. The free version allows businesses to monitor website traffic, user behavior, and conversions without data sampling or limitations. It includes real-time visitor tracking, custom dashboards, goal conversion tracking, event tracking, and site search analytics.

It supports geolocation, user segmentation, and provides detailed reports on page performance and referrers. Users manage an unlimited number of websites and users, and exclude specific Internet Protocol (IP) addresses or Uniform Resource Locator (URL) parameters as needed.

E-commerce, education, and government agencies utilize Matomo to maintain control over their analytics data and ensure compliance with privacy regulations. For instance, the European Commission and the Italian government have adopted Matomo for their web analytics needs. Businesses make data-driven decisions based on accurate, unsampled data by using Matomo's free version. It enables them to optimize user experience, improve conversion rates, and maintain user privacy without relying on third-party analytics services.

10. Mixpanel (free version)

Mixpanel's free version tracks user interactions within web and mobile applications. The free version enables businesses to analyze user behavior, identify trends, and optimize product experiences. The free plan allows up to 100,000 Monthly Tracked Users (MTUs) or 100 million events per month. It includes core reports such as Insights, Funnels, Retention, and Flows. Users create custom dashboards and utilize query-time data modeling features, such as cohorts and custom properties. The plan supports unlimited collaborators and provides access to data storage in the US or EU. Community support and learning resources are available to users.

E-commerce, SaaS, and media utilize Mixpanel to understand user engagement and improve product offerings. For instance, an e-commerce website uses Mixpanel to analyze customer journeys and optimize checkout processes. A SaaS company employs it to track feature adoption and retention rates.

A media outlet leverages Mixpanel to assess content performance and audience behavior. Mixpanel's free plan enables businesses to make data-driven decisions by providing detailed insights into user interactions. It facilitates the identification of areas for improvement, leading to improved user experiences and informed product development strategies.

11. Plerdy (free plan)

Plerdy's free plan improves user experience and boosts website conversions by providing features such as heatmaps, session replays, SEO audits, pop-up forms, and A/B testing. The tools help businesses understand user behavior, identify areas for improvement, and optimize their websites accordingly. The free plan includes up to 100 heatmap views per day, 500 video sessions, 100 pop-up displays, and 500 conversions tracked daily. It provides 5,000 daily SEO audits and integrates with Google Search Console. Users store data for one month and utilize unlimited A/B testing. Additional limits are purchased separately.

E-commerce, education, and digital marketing utilize Plerdy to improve user engagement and optimize website performance. For instance, an e-commerce store uses heatmaps to identify popular products, while an educational website analyzes session replays to improve course navigation. A digital marketing agency employs A/B testing to refine landing page designs. Plerdy enables businesses to make data-driven decisions that improve user experience and increase conversions by providing insights into user interactions. The tool's comprehensive features support informed decision-making and website optimization efforts.

12. Smartlook (free plan)

Smartlook's free plan improves website and mobile app performance by providing features such as session recordings, heatmaps, event tracking, and funnel analysis. The free plan allows up to 3,000 monthly sessions and provides one month of data retention. It includes basic product analytics, historical data in heatmaps, and supports web and mobile websites. Integrations with tools like Slack are available.

E-commerce, SaaS, and mobile gaming utilize Smartlook to understand user interactions and optimize their websites. For example, an e-commerce site uses session recordings to identify where users abandon their shopping carts, enabling targeted improvements. A SaaS company analyzes funnels to pinpoint stages where users drop off, allowing for focused enrichments. Smartlook's free plan empowers businesses to make data-driven decisions that improve user experience and increase conversions by providing valuable insights into user behavior. The tool's comprehensive features support informed decision-making and website optimization efforts.

13. Sumo (free plan)

Sumo's free plan offers access to a suite of creative tools, including Sumopaint, Sumophoto, Sumo3D, SumoAudio, SumoVideo, SumoTunes, SumoPixel, and SumoCode. Users access the applications without needing to download them, directly through their web browsers. The free plan offers access to all tools with limited features and displays advertisements. The free plan allows users to download their creations and provides access to all available tools.

However, it includes advertisements and offers limited features compared to the Pro plan. The Pro plan, priced at $4 per month, unlocks all features and removes advertisements. Pro users receive 30 daily AI credits, which are used for tasks such as generating images, improving images, and removing backgrounds.

Education, digital marketing, and content creation utilize Sumo's free plan to improve their creative processes. For example, educators use Sumopaint to create engaging visual content for lessons, while digital marketers employ Sumo3D to design interactive product presentations.

Content creators leverage Sumo's suite of tools to produce multimedia content for websites. Sumo's free plan enables businesses and users to improve their creative capabilities without initial investment by providing access to a range of innovative tools. The Pro plan offers additional features and resources for those seeking more advanced functionalities.

14. VWO (free trial)

Visual Website Optimizer (VWO) offers a 30-day free trial granting full access to its experimentation website, including A/B testing, multivariate testing, personalization, and server-side experimentation. The trial includes a 10,000 monthly visitor quota for each product, such as VWO Testing, VWO FullStack, VWO Mobile App Experimentation, and VWO Personalize. Users run unlimited experiments, utilize a visual editor, and integrate with Google Analytics and Google Ads. The trial provides access to VWO Plan for program management and VWO Data360 for unified customer data.

E-commerce, Software as a Service (SaaS), and media utilize VWO's free trial to optimize user experiences and increase conversions. For instance, an e-commerce website uses A/B testing to compare product page layouts, while a SaaS company employs personalization to tailor onboarding experiences.

A media outlet leverages server-side experimentation to test content recommendations. VWO enables businesses to make data-driven decisions that improve user engagement and drive growth by providing comprehensive tools for experimentation and personalization. The free trial enables organizations to explore these capabilities without incurring an initial investment, facilitating informed decision-making and optimization efforts.

What is CRO?

Conversion Rate Optimization (CRO) is the process of improving a website or app to increase the percentage of visitors who take a desired action, such as making a purchase, signing up, or filling out a form. The purpose of CRO is to boost user experience and maximize the effectiveness of a site without necessarily increasing traffic. A/B testing, user research, landing page optimization, heatmaps, and user feedback analysis are the key components of CRO. These tools help businesses identify and address obstacles that prevent visitors from converting, ultimately boosting conversions and driving business growth.

What is the use of CRO tools?

CRO (Conversion Rate Optimization) tools are used to improve website performance by analyzing user behavior, identifying bottlenecks, and optimizing elements to enhance user experience and drive conversions. CRO tools help businesses gather insights into how visitors interact with their sites, enabling them to make data-driven decisions that lead to higher conversion rates. It includes features such as A/B testing, heatmaps, session recordings, and user feedback to pinpoint areas for improvement. Businesses optimize their websites and ensure a more effective user journey by implementing changes based on the data collected, increasing sales, sign-ups, or other desired actions.

What metrics do free CRO tools measure?

Metrics that free CRO tools measure are user engagement, conversion rates, and bounce rates. CRO tools track how visitors interact with a website, including click patterns, time spent on pages, and navigation paths. They monitor the percentage of visitors who complete desired actions such as purchases or sign-ups. Free CRO tools help identify where users drop off, allowing for the analysis of obstacles in the conversion funnel. The insights allow businesses to optimize their websites effectively by focusing on important CRO Metrics that drive improved performance and higher conversions.

Who uses free CRO tools?

Marketers, web designers, and e-commerce businesses use free CRO tools. Users rely on the tools to analyze visitor behavior, improve website usability, and increase conversion rates. Digital marketing agencies use free CRO tools to optimize client campaigns and improve user engagement. Web designers apply these tools to test and refine website layouts for better performance. E-commerce businesses utilize CRO tools to reduce cart abandonment and boost sales by improving the shopping experience.

Are paid CRO tools more accurate in measuring metrics than free CRO tools?

No, paid CRO tools are more accurate in measuring metrics than free CRO tools. Paid and free tools rely on similar data collection methods and tracking technologies. Paid tools offer advanced features, deeper data analysis, and longer data retention, which improve the insights and usability. Accuracy of the data depends more on proper implementation and quality than on whether the tool is free or paid. Free CRO tools provide reliable metrics when set up correctly.

What is the difference between paid CRO tools and free CRO tools?

The difference between paid CRO tools and free CRO tools is in their features, data limits, and support options. Paid tools offer advanced capabilities, including unlimited data tracking, more detailed segmentation, and extensive customization options. They provide extended data retention periods and priority customer support. Free tools come with restrictions, including limited features, shorter data storage durations, and a cap on the number of tracked sessions. Paid versions cater to larger organizations needing comprehensive analysis and scalability, while free tools are suitable for small businesses or beginners. Paid and free CRO tools serve the purpose of optimizing websites, but the level of sophistication and resources differ, reflecting the range of CRO Tools available.