You’ve set up an e-commerce store? Fantastic!
But how do you plan on getting your platform to stand out from the crowd and increase your eCommerce conversion rate?
Unfortunately, the competition is fierce and given the number of options customers have, it’s harder to reach them than ever. Statistics reveal that the average e-commerce site has a conversion rate below 5%.
So how will you turn one-time visitors into customers? By using tips and tricks to improve your marketing strategy, and boost your e-commerce conversion, of course. Fortunately, there have never been so many innovative ways to spread your message and appeal to users.
Here are some tactics you can use to improve your marketing strategy and get more e-commerce conversions optimization.
The first step towards improving your digital marketing strategy is implementing video content.
As visual beings, we respond better to videos and images than to blocks of text. Plus, a short 1-minute video can present your message better than any text would!
Video content is immensely popular because it is easy to digest and it is more memorable. We don’t have to focus and read a long article to get information, we just have to watch a short video. That is why videos must be compelling and interesting.
You can present your products and their features using video format and according to the statistics, users are more likely to purchase a product after they’ve seen a video.
The majority of businesses use videos in their marketing strategy and it is clear that it’s not going anywhere in the near future. In fact, predictions estimate that by 2021, about 80% of all traffic will consist of video content. All the more reason to incorporate it in your strategy.
Improve Your Email Marketing
Email marketing is still a very powerful tool in your marketing strategy because it’s a way of retaining new visitors’ attention. Most new site visitors never come back to a website they visited. Unless you appeal to them with interesting, engaging email content.
But since users get so many emails from countless businesses every day, it’s hard to stand out. It must be a really interesting email for someone to open it and actually read it these days because people’s inboxes are crowded.
The key to improving your email marketing strategy lies in interactive emails. For example, include clickable content such as quizzes and videos. Include something different and surprise your readers. Don’t be afraid to use popular memes or GIFs-they will love that!
Be creative and awaken their curiosity because that is what makes people read an email and click on the links provided.
Offer Personalized Shopping
Personalized marketing is crucial these days and hence, a personalized shopping experience too. By that, we mean personalized product recommendations, of course.
In order to be able to do that, you need to know your audience. There are plenty of ways and tools to help you analyze user behavior and see what pages they spent the most time on, what device they used during their visit, and the products they were interested in. Using this data, you can offer each customer a personalized shopping experience.
Track the Right Metrics
Creating and implementing a digital marketing strategy won’t get you far if you don’t track the KPIs and metrics.
What are KPIs and metrics?
KPIs (Key Performance Indicators) are metrics that measure that evaluate areas/factors that are of the utmost importance for your business. They measure the essential areas that impact your business. KPIs are, therefore, the key metrics that help you evaluate whether your business is doing great or not. Metrics measure the less important factors that add value but are not crucial.
The KPIs you will measure depend on your goals so you need to make sure that you track the relevant metrics. For e-commerce store owners, measuring website conversion rate optimization is the key KPI (turning new visitors into customers).
Once you make changes to your website and your marketing strategy, track the conversion rate to see if those improvements are working e.g. are sales going up or not. That’s the only way you’ll know if your marketing strategy is successful.
Improve Customer Support
When customers have questions about your products, they don’t like to wait long for an answer. More importantly, most people will refrain from purchasing products from a brand that leaves questions unanswered.
Carefully monitor your social media accounts to search for customer complaints. Make sure that there are no issues left unresolved. Customers value when you take the time to interact with them and show them that you are human.
Customers also often have questions when shopping and browsing your e-commerce store. Ensuring that they can always receive instant replies will improve their customer experience and increase your conversion rate. You can use chatbots for this purpose as they are active 24/7 and provide quick replies to customers’ queries.
Use Push Notifications
Push notifications are a great tool that works on both mobile devices and desktops.
How does it work?
When someone visits your website, they will see a small opt-in box appear in a corner of your website which asks them if they want to receive notifications from you. If they click on “allow”, they agree to subscribe and they will be able to see your push notifications regardless of whether users are on your website or not. This is pretty awesome, right?
You can use push notifications to alert customers of new arrivals or discounts, and encourage them to visit your website again.
Many people visit a website once and leave without buying anything. For e-commerce stores, it’s not uncommon for users to add products to their cart and then abandon it never to return. This is where retargeting will help.
Retargeting allows you to show your products on other websites that those customers are visiting. In this way, you will remind them of your website and products and perhaps convince them to come back. You can also send them an email to remind them of what is sitting in their cart.
Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.