Testing an exit personalization increased newsletter sign-up rate by 279%


Wall-Street is the most read online newspaper for business in Romania and covers a wide range of publication topics such as current news, business, IT/ Media and lifestyle.

The Challenge

Wall-Street needed to reach out and gain more subscribers to their online publication. Find out how they were able to increase their lead collection by 279%.

Summary of results

An increase of 279% in sign up rate for variation 1
Variation 1 successfully overtaking variation 2
99% statistical relevance achieved on both variations
Over 50% reduction in bounce rate (visitor exiting)
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