Your customer data, finally working for you
Real-time RFM segmentation. CLV tracking by cohort and channel. NPS intelligence by segment. And an AI growth engine that acts on all of it automatically.
"We believe in creating excitement for our customers when they buy our products. But you also have customers who aren't that excited. Nexus's NPS intelligence allowed our marketing to be much more directed at customers who didn't have the greatest experience. We've been able to turn them into raving fans."
How RFM segmentation actually works
RFM is not a label. It is a scoring system built from three independent behavioural dimensions. Understanding how each one works is why Nexus's segments are more actionable than any persona or static cohort.
RFM segmentation classifies every customer by Recency (how recently they purchased), Frequency (how often they purchase), and Monetary value (how much they spend in total). Each customer receives a score of 1β5 on each dimension, relative to the rest of your customer base. The combined score determines which of six named segments they belong to, and that segment drives every campaign, email flow, and paid audience decision.
Score 3, purchased 3β6 months ago
Score 1, no purchase in 12+ months
Score 3, 3β5 lifetime orders
Score 1, 1 lifetime order
Score 3, middle 40%
Score 1, bottom 20% of spenders
The six RFM segments Nexus creates automatically
Each segment updates in real time from your Shopify data. Each triggers a different campaign strategy.
All 6 segments sync automatically β Klaviyo Β· Meta Ads Β· Google Ads Β· Campaign Prioritisation queue
Monitor CLV and unlock the true potential of your customer relationships
Customer Lifetime Value (CLV) is the total net revenue a customer generates over their full relationship with your brand. In Nexus, CLV is not a dashboard metric. It is the primary input the Prioritisation Agent uses to rank every experiment, campaign, and growth opportunity by projected profit contribution, not ROAS, not conversion rate.
Track CLV trends by segment, cohort, and acquisition channel. Discover which source brings your highest-lifetime-value customers, and double down on it. Identify which sources bring discount-hunters who churn after one order, and cut them.
- CLV by segment: Soulmates, Loyal, New, see which segment drives real profit
- CLV by acquisition channel: Meta, Google, organic, email, know your best source
- CLV by cohort: monthly acquisition cohorts tracked over 12, 24, 36 months
- Rank all experiments and campaigns by projected CLV impact, not ROAS
NPS by segment is a completely different signal to NPS by brand
An average NPS score tells you almost nothing. NPS broken down by RFM segment, product category, and store location tells you exactly what is driving churn, exactly who is at risk, and exactly which problems to solve first, ranked by financial impact.
Know exactly which products and stores are destroying loyalty
Collect NPS post-purchase at product category and location level. When a product generates consistently low NPS scores, especially among high-CLV customers, Nexus surfaces it as an anomaly and queues a recovery hypothesis automatically.
A low NPS score in your Electronics category from Soulmate-tier customers is not a customer service problem. It's a $240,000 CLV risk that needs an experiment, not an email.
- NPS by product category: identify your loyalty destroyers
- NPS by store location: pinpoint experience failures geographically
- NPS crossed with CLV: know the financial weight of every detractor
- Alerts fire instantly when high-CLV customers score below threshold
"To understand customer behaviour we need to collect, analyse, and use the right data. Omniconvert understands online and offline business. They help us progress on omnichannel growth through their experience in data management, and now through Nexus, that data directly drives our campaigns."
Segment your entire customer base based on behaviour
Identify high-value Soulmates, at-risk About-to-Dump customers, and Breakups automatically, based on actual purchase behaviour, not guesswork or static cohort definitions.
- Real-time scoring from Shopify data, segments update on every new order
- Six named segments with clear CLV implications for each
- Segments flow to Klaviyo, Meta, and Google simultaneously
- Each segment change triggers the relevant campaign action automatically
The first product determines whether they become a Soulmate or a Breakup
Uncover which products from the first order generate repeat purchases, and which ones cause customers to leave forever. This is the single most underused signal in ecommerce acquisition.
Spot the toxic products causing churn after the first order, and eliminate them from your acquisition campaigns before they cost you another high-CLV customer. Nexus generates the brief automatically, products to promote, products to pull, and the Meta audience to target.
- First-order product β long-term retention outcome mapped automatically
- Churn-trigger products identified and removed from acquisition
- Meta campaign brief generated from your top retention products
Stop building audiences from guesswork
Lookalike audiences based on your Soulmates. Retargeting exclusions based on your About-to-Dumps who've already entered a re-engagement flow. Suppression lists from your Breakups with low CLV. All from the same first-party intelligence.
- Lookalike audiences built from your real Soulmate customers
- Synced to Meta and Google, no CSV export ever required
- Campaign brief generated automatically for the segment
- Performance feeds back into CLV tracking, closed loop
"Customers give us access to insights. The battle is delighting customers and making them come back. The Omniconvert team is like our partner, they care about our needs and provide a working solution, not just a tool that may not work for us."
The CLV Revolution
Most ecommerce brands optimise for the wrong metric. ROAS tells you what happened in the last 7 days. CLV tells you which customers will still be buying in 3 years. The CLV Revolution is Omniconvert's framework for shifting every growth decision from short-term revenue to long-term customer value, and it is built into every layer of Nexus.
Built for the people responsible for growth
You need real-time CLV visibility and a system that acts on it
You are responsible for strategy, targets, and results, but your team is stuck being human middleware between Shopify, Meta, GA4, and Klaviyo. Nexus Customer Intelligence gives you a real-time view of CLV, segment performance, and profit contribution, and an engine that acts on it without waiting for someone to export a CSV.
You turn customer data into experiences, now Nexus makes your case
You are the person who turns customer data into better experiences, but proving the impact on the bottom line is a constant challenge. Nexus connects NPS, RFM, and CLV into a single intelligence layer. Every CX improvement surfaces as a prioritised experiment with a projected revenue outcome attached.
You need the brief, the audience, and the creative, without waiting
Your job is to attract and retain the right customers while fighting rising CAC, creative fatigue, and changing customer expectations. Nexus Customer Intelligence gives you the brief, the audience, and the creative, all generated from the same customer intelligence layer, without a single CSV export.
Connect your data ecosystem today
Get priority access and $1,000 in Nexus credits at launch. All Reveal customers migrate free.
RFM Segmentation
Real-time segment scoring from Shopify, Soulmates to Breakups, automatically calculated and updated
CLV by Cohort & Channel
Track lifetime value across acquisition sources and customer cohorts, not just what they spent last week
NPS by Segment
NPS broken down by RFM segment and product, know the financial weight of every detractor
Dynamic Audience Builder
First-party RFM and CLV data synced directly to Meta and Google, no CSV exports required
AI Growth Engine
Every customer intelligence signal connects directly to the Nexus Prioritisation Agent, insights that act
Reveal Migration
All Reveal data, integrations, and segment history carries over, no data loss, one reconnection
Frequently asked questions about Nexus Customer Intelligence
Nexus Customer Intelligence is the RFM segmentation, CLV tracking, NPS intelligence, and audience layer built natively into Omniconvert Nexus, the AI ecommerce growth engine for Shopify brands. It is the full successor to Reveal.
RFM segmentation classifies every customer by three behavioural scores: Recency (how recently they purchased), Frequency (how often they purchase), and Monetary value (how much they spend). Each customer is scored 1β5 on each dimension relative to your full customer base. The combined RFM score places them into one of six named segments: Soulmates, Loyal, New, Promising, About-to-Dump, or Breakups. In Nexus, scores update automatically from Shopify data in real time, no manual recalculation is ever required.
Customer Lifetime Value (CLV) is the total net revenue a customer generates over their full relationship with your brand. It matters more than ROAS because ROAS measures what happened in the last 7 days, CLV tells you which customers will still be buying in 3 years. A campaign with lower ROAS that acquires high-CLV customers is always more profitable long-term. Nexus uses CLV as the primary lens for ranking every experiment, campaign, and opportunity, not short-term return on ad spend.
Nexus creates six segments: (1) Soulmates, highest value, most loyal, bought recently; (2) Loyal, consistent repeat buyers; (3) New, recent first-time buyers in the critical retention window; (4) Promising, strong early signals, not yet consistent; (5) About-to-Dump, previously active, now declining, still recoverable; (6) Breakups, customers who have stopped purchasing. Each segment updates in real time and feeds into Klaviyo, Meta, Google, and the campaign prioritisation queue automatically.
NPS-by-segment means measuring Net Promoter Score broken down by RFM segment, product category, and store location, not just at brand level. In Nexus, a Soulmate customer scoring NPS 2 with a CLV of $2,840 triggers an immediate alert and queues an experiment hypothesis automatically. NPS from your About-to-Dump segment surfaces exactly what is driving churn before customers leave. This is the difference between NPS as a vanity metric and NPS as a precision growth lever.
The CLV Revolution is Omniconvert's strategic framework for shifting ecommerce growth from short-term revenue optimisation to long-term customer value. It has four steps: (1) Measure what matters, replace ROAS with CLV as your primary KPI; (2) Segment by behaviour, use RFM to identify Soulmates, at-risk customers, and churned customers; (3) Prioritise by profit, rank every experiment and campaign by projected CLV impact; (4) Close the loop, feed campaign performance back into CLV tracking automatically. Every feature in Nexus is built around this framework.
Reveal's full feature set is now the Customer Intelligence layer inside Nexus. All RFM segmentation, CLV tracking, NPS intelligence, buying habits analysis, audience builder, Klaviyo and Meta integrations, all preserved. The difference: in Nexus, every insight connects directly to the growth engine. Segments brief campaigns, NPS signals generate experiments, and CLV data drives the Prioritisation Agent automatically. Reveal showed you the intelligence. Nexus acts on it.
Yes. All historical RFM data, CLV tracking, NPS records, audience configurations, and Klaviyo integrations carry over. There is no data loss. Your existing segment logic is preserved and enriched with the Nexus growth engine layer. Migration takes one Shopify reconnection. Install Reveal from apps.shopify.com/reveal and request a migration walkthrough. All current Reveal customers migrate free.
Nexus scores each customer 1β5 on each RFM dimension relative to the rest of your customer base using percentile ranking. Recency: days since last order. Frequency: total lifetime orders. Monetary: total lifetime spend. Customers are then placed into the six named segments based on their combined score pattern. Scores update automatically on each new Shopify order sync, typically in real time. No manual recalculation is required at any point.
Nexus provides: real-time RFM segmentation, CLV tracking by cohort and acquisition channel, NPS intelligence by segment and product category, buying habits analysis (first-order product to retention outcome mapping), Movers and Shakers revenue trend monitoring with anomaly detection, and a dynamic audience builder synced to Meta and Google. Unlike a static dashboard, every insight feeds the Nexus growth engine, segments brief campaigns, NPS signals generate experiments, CLV drives prioritisation.
Nexus integrates natively with Shopify (purchase data source), Klaviyo (email flows and segment sync), Meta Ads (audience builder and lookalike audiences), Google Ads (customer match audiences), and GA4 (acquisition source attribution). Segment data flows in both directions, when a customer's RFM status changes, Klaviyo flow enrollments and Meta audience memberships update automatically.
Nexus Customer Intelligence is used by more than 1,000 Shopify brands including Decathlon, Culture Kings, Auchan, Leroy Merlin, Tempur, Patagonia, and Heineken. Culture Kings used NPS-by-segment to identify and recover high-CLV detractors, turning them into raving fans. Decathlon used CLV tracking to connect online and offline customer behaviour across 15 markets. Auchan used RFM segmentation to replace mass email sends with segment-specific, data-driven campaigns.